CHANNEL LEAD GENERATION SPECIALIST, B2B MARKETING

TP-Link Canada Inc.; Richmond Hill; On-site; CAD 140,000 - 170,000; Full time

Job summary

A leading networking devices provider in York Region is seeking a CHANNEL LEAD GENERATION SPECIALIST to enhance its B2B marketing efforts. The ideal candidate will have over 5 years of experience in B2B channel marketing, specifically working with VARs, DMRs, and MSPs. Responsibilities include building lead pipelines and supporting co-marketing initiatives to drive success. The role offers competitive compensation of $140,000.00-$170,000.00 per year.

Qualifications

• 5+ years of experience in B2B channel marketing, partner sales support, or lead generation.
• Strong communication and collaboration skills, especially with external stakeholders.
• Understanding of the Canadian B2B / IT channel ecosystem is highly desirable.

Responsibilities

• Build pipelines of qualified leads in collaboration with VARs, DMRs, MSPs, and ISPs.
• Uncover new end-customer opportunities and support co-marketing initiatives.
• Nurture leads to contribute to partner success and revenue growth.

Skills

B2B channel marketing

Communication skills

Analytical skills

Partner sales support

Education

Bachelor's degree in Marketing

Job description

Overview

CHANNEL LEAD GENERATION SPECIALIST, B2B MARKETING — Full-Time

TP-Link Canada is a Canadian subsidiary of TP-Link, a global provider of networking devices and smart home products. We are focused on delivering reliable connectivity and growing our B2B partner ecosystem through lead generation and co-marketing with VARs, Distributors (DMRs), MSPs, and ISPs.

About TP-Link Canada

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company serves customers in over 170 countries and continues to grow its global footprint. TP-Link Canada cultivates a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive. Join us in driving the future of connectivity.

Join us and experience the difference. We are a vibrant and innovative workplace where employees are valued and empowered.

Responsibilities

• Build pipelines of qualified leads in collaboration with VARs, DMRs, MSPs, and ISPs.
• Uncover new end-customer opportunities and support co-marketing initiatives.
• Nurture leads to contribute to partner success and revenue growth.
• Collaborate with the Marketing Team, Sales Engineering, and Sales Teams to prepare reports on lead quality, conversion rates, and campaign performance.
• Support lead generation for partner events, webinars, and referral programs.
• Research Canadian business directories, vertical associations, and channel marketing databases to enrich target lists.
• Manage partner-sourced and co-branded outreach (email marketing, webinars, digital campaigns) to drive qualified opportunities.
• Capture and route inbound leads to appropriate partners based on vertical fit, territory, and capability.
• Maintain accurate partner attribution and deal registration data within CRM and tracking tools.
• Help execute lead-nurture workflows to accelerate time-to-close and enhance partner ROI.
• Travel may be required (occasional provincial/interprovincial).
• Coordinate with partners to support joint lead generation campaigns and list-building efforts.

Qualifications

• 5+ years of experience in B2B channel marketing, partner sales support, or lead generation.
• Bachelor's degree in Marketing, Business, or related field.
• Familiarity with partner types and programs: DMRs, VARs, MSPs, and ISPs.
• Strong communication and collaboration skills, especially with external stakeholders.
• Analytical skills to assess lead quality, track metrics, and provide actionable insight.
• Understanding of the Canadian B2B / IT channel ecosystem is highly desirable.
• Eligibility to work in Canada.
• Identify and engage end-user leads to support sell-through activities for channel partners.
• Ability to work with VARs, DMRs, MSPs, and ISPs to support joint lead generation campaigns and list-building efforts.
• Experience with lead-nurture workflows and CRM data management.

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest. All personal data collected will be treated in strict confidence and used for recruitment purposes only.

Location: North York, Ontario, Canada

Compensation: $140,000.00-$170,000.00 per year