Brand Manager, Beauty, Canada

Helen of Troy; Canada; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading consumer products company in Ontario, Canada is looking for a Brand Manager to enhance its Beauty brand portfolio. The successful candidate will develop brand strategies, lead product innovation, and execute marketing initiatives. A Bachelor’s degree in Marketing and over 5 years of experience in brand management are required. This hybrid role emphasizes collaboration and strategic thinking, making it a great opportunity for those eager to make an impact.

Qualifications

• 5+ years of brand management or CPG marketing experience.
• Stellar written and verbal command of English.
• Experience with packaging development, including copy, creative, and claims.

Responsibilities

• Develop and execute annual brand plans and long-term growth strategies.
• Drive new product development from concept to launch.
• Lead integrated marketing campaigns across various channels.

Skills

Strong project and time management

Strategic thinker with solid analytical skills

Proven success managing cross-functional teams

Creative marketer with consumer insight

Expertise in brand marketing

Excellent interpersonal and communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office

Job description

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you’ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position

Brand Manager, Beauty, Canada

Department

Marketing for Prestige and Mass Beauty

Work Location

Ontario, Canada – Hybrid (work 3 days onsite) – 6700 Century Avenue, Mississauga, Canada

Hybrid Schedule

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.

What you will be doing:

Brand Strategy & Portfolio Management

• Develop and execute annual brand plans and long‑term growth strategies.
• Lead consumer and market research to guide brand positioning.
• Monitor market trends, competitive activity, and performance metrics.
• Manage SKU lifecycle and portfolio optimization.
• Maintain accurate product data and documentation.

Innovation & Product Development

• Drive new product development from concept to launch.
• Collaborate with R&D, sales, and operations for feasibility and alignment.
• Build and manage a 3‑year innovation pipeline.
• Oversee packaging, pricing, and consumer‑facing communications.

Go‑to‑Market Execution

• Lead integrated marketing campaigns across digital, retail, and experiential channels.
• Brief creative and media agencies to develop compelling messaging.
• Ensure consistent brand positioning across all touchpoints.

Financial & Inventory Planning

• Own P&L for assigned brands, including forecasting and budget management.
• Partner with finance and supply chain for demand planning and inventory control.

Cross‑Functional Leadership

• Collaborate with sales, R&D, operations, and customer service.
• Serve as brand champion across the organization.
• Support trade marketing initiatives and key account presentations.

Skills needed to be successful in this role:

• Strong project and time management; able to lead multiple initiatives.
• Strategic thinker with solid analytical and problem‑solving skills.
• Proven success managing cross‑functional teams in global settings.
• Creative marketer with consumer insight‑driven strategy development.
• Expertise in brand marketing, storytelling, and presentation skills.
• Experience in packaging and digital asset development.
• Skilled in executive‑level communication and strategy presentation.
• Ownership mindset with accountability for results.
• Financial acumen including costing, pricing, and P&L management.
• Track record in product innovation and campaign execution.
• Excellent interpersonal, communication, and organizational skills.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of brand management or CPG marketing experience.
• Stellar written and verbal command of English.
• Experience with packaging development, including copy, creative and claims.
• External agency management oversight experience.
• Exceptional working knowledge of Microsoft Office, particularly PowerPoint, Excel, and Outlook.
• Experience working with and presenting to buyers at prestige and mass merchandise retailers, solid working understanding of and experience presenting to Mass/HIW/Club retailers.
• Authorized to work in the United States on a full‑time basis.

Preferred Qualifications:

• MBA.
• Beauty experience in Marketing.
• Fluent in French.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.