Audience Marketing Manager, Architecture

Autodesk; Toronto; On-site; CAD 109,000 - 150,000; Full time

Job summary

A leading software company in Toronto is seeking an Audience Marketing Manager for Architecture to develop marketing strategies and campaigns. With over 5 years of experience in product or audience marketing within the AEC sector, you will analyze data, conduct market research, and plan innovative multi-channel campaigns. The role offers a competitive salary package, including potential annual bonuses and comprehensive benefits.

Qualifications

• 5+ years of experience in Product Marketing, preferably in SaaS and B2B.
• Strong understanding of AEC industry trends.
• Proven ability to plan and execute product launches.

Responsibilities

• Develop and execute marketing strategies tailored to architecture audiences.
• Generate insights for personalized marketing messages.
• Plan and optimize multi-channel marketing campaigns.

Skills

Product Marketing

Audience Marketing

Data Analysis

Market Research

Presentation Skills

Tools

Adobe Analytics

PowerBI

Job description

Job Requisition ID # 25WD87963

Position Overview

As a Audience Marketing Manager for Architecture at Autodesk, you will work closely with marketing, business strategy, sales, and customer success teams to understand the unique needs of the architecture audiences we serve, define audience-specific messaging, and create compelling marketing campaigns. You will develop and execute targeted marketing strategies to drive engagement, lead generation, and customer acquisition. Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Key Responsibilities

1. Develop and execute comprehensive marketing strategies tailored to the needs and challenges of architecture audiences
2. Generate customer insights to develop personalized and relevant marketing messages
3. Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention in collaboration with campaign development
4. Collaborate with the content team to produce high-quality marketing collateral, including case studies, whitepapers, webinars, and blog posts, that resonate with audiences
5. Represent the company at industry events, trade shows, and conferences, providing expertise and promoting our solutions

Minimum Qualifications

1. 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
2. Deep understanding of the AEC industry trends and the needs of architecture professionals
3. Proven experience in planning and executing successful product launches, including go-to-market strategies
4. Strong experience in defining product positioning, messaging, and value propositions that resonate with target audiences
5. Strong analytical skills with the ability to interpret data and make data-driven decisions
6. Ability to create compelling marketing content, including product collateral, case studies, whitepapers, and presentations
7. Demonstrated ability to conduct market research and competitive analysis to inform product marketing strategies
8. Proficiency in Adobe Analytics or PowerBI
9. Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
10. Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

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About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For Canada-BC based roles, we expect a starting base salary between $109,000 and $149,930. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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