Associate Brand Manager - Diving

Johnson Outdoors Inc.; Yarmouth; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in outdoor recreation is seeking a Marketing Specialist to enhance brand effectiveness and profitability. The role involves executing marketing strategies, conducting market research, and collaborating with teams on various initiatives. Candidates should have a Bachelor's degree and at least 2 years of relevant experience in brand and marketing.

Benefits

Competitive salary, benefits, and profit-sharing

Work-life balance with PTO and wellness programs

Career development opportunities, including tuition assistance

Employee discounts

Retirement plans and insurance options

Qualifications

• Bachelor's degree in marketing, business, sales, or related field.
• At least 2 years of experience in brand and marketing, including consumer research and insights.
• Strong communication skills and ability to work collaboratively.

Responsibilities

• Contribute to brand and marketing strategy development.
• Manage marketing insights/analytics and conduct market research.
• Execute marketing communication plans, including campaigns and social media.

Skills

Branding

Digital Marketing

Consumer Behavior

Project Management

Communication

Education

Bachelor's degree in marketing, business, sales, or related field

Tools

Microsoft Office Suite

Job description

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. For 60 years, our Scubapro brand has been a global leader in innovative diving products, providing opportunities to explore the underwater world.

Based in Racine, Wisconsin, on the shore of Lake Michigan, our headquarters offer access to various outdoor activities year-round. The area is close to Milwaukee and Chicago, featuring a vibrant arts scene and diverse dining options.

Note: This role is local to Racine, WI, with a hybrid schedule (3 days in-office, 2 remote).

About the Role:

The role involves executing brand strategies and marketing tactics to boost profitability and brand effectiveness through consumer insights and segmentation. Responsibilities include market research, campaign execution, and collaboration across teams on communications, advertising, and digital marketing.

Key Responsibilities:

1. Contribute to brand and marketing strategy development, enhancing brand equity and consumer loyalty.
2. Manage marketing insights/analytics, including consumer insights, competitive analysis, and market trends, reporting regularly to the team.
3. Conduct and interpret market research to identify trends and opportunities.
4. Implement integrated marketing programs targeting specific consumer segments.
5. Collaborate with cross-functional teams on product development and innovation strategies based on consumer insights.
6. Develop business cases, manage product packaging and communication briefs, and support consumer positioning.
7. Execute marketing communication plans, including campaigns, social media, PR, and digital content.
8. Manage brand representation through events, sponsorships, and grassroots initiatives.
9. Evaluate marketing ROI using KPIs, metrics, and dashboards.
10. Partner with sales on programs and attend major events and presentations.
11. Respond to consumer inquiries and reviews on social media.
12. Perform other duties as assigned.

Qualifications:

• Bachelor's degree in marketing, business, sales, or related field.
• At least 2 years of experience in brand and marketing, including consumer research and insights.
• Knowledge of branding, digital marketing, social media, and consumer behavior strategies.
• Experience with marketing campaigns, budgeting, and project management.
• Strong communication skills and ability to work collaboratively.
• Proficiency in Microsoft Office Suite.
• Willingness to travel domestically or internationally as needed.

Our Culture & Benefits:

• Innovative and entrepreneurial environment focused on outdoor recreation.
• Customer-centric and committed to positive change.
• Supportive team culture valuing initiative and collaboration.
• Competitive salary, benefits, and profit-sharing.
• Work-life balance with PTO and wellness programs.
• Career development opportunities, including tuition assistance.
• Fun and engaging work environment with employee discounts.
• Retirement plans, scholarships, and insurance options.

We are an equal opportunity employer and provide accommodations for applicants with disabilities. For inquiries, contact [e-mail].