Americas Zone B2B Field Marketing Execution

Siemens Mobility; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A global software company is seeking an experienced professional for a B2B field marketing execution role in Toronto. The ideal candidate will drive marketing strategies to exceed revenue targets, align with sales objectives, and be well-versed in demand generation within the B2B software space. The role offers flexibility with a hybrid work setup, encouraging innovative marketing approaches. A strong background in marketing with 5+ years of experience in the B2B sector is essential, along with project management skills and fluency in English.

Benefits

Flexible working arrangement

Great benefits and rewards

Diverse work environment

Qualifications

• 5+ years of proven marketing experience in the B2B software industry.
• Ability to adapt to changing market and organizational requirements.
• Motivated, inquisitive, and persistent.

Responsibilities

• Align with sales stakeholders on objectives and define impact of Marketing.
• Drive marketing plan to support strategic goals and meet revenue targets.
• Collaborate with execution team in deploying and optimizing program plans.

Skills

Marketing and sales knowledge with analytical skills

Understanding of the B2B sales cycle

Extensive inbound marketing strategy/execution experience

Fluency in English

Project management skills

Education

Undergraduate Degree in Marketing or Business

Job description

Americas Zone B2B Field Marketing Execution - Hybrid Toronto, Canada

Siemens Digital Industries Software is a leading global software company dedicated to computer-aided design, 3D modeling and simulation, helping innovative global manufacturers design better products faster.

Americas Zone Field Marketing Execution

About the role:

At Siemens Digital Industries Software, you will join a globally distributed team that leads the future of marketing to our customers. We believe in people-first marketing and work. We are looking for an experienced marketing professional to execute marketing at scale, targeting audiences with both local and global impact. Think customer-first when building digital experiences, advertising, search, account-based marketing, social media marketing and more. You will be encouraged to innovate. To be successful in this role, you should have experience in demand generation and will work with regional teams around the globe. Together, we continually review performance and results to ensure targets and goals are exceeded.

• Align with sales stakeholders on objectives and define the impact required of Marketing on local sales objectives
• Drive the marketing plan to support strategic goals and meet or exceed pipeline and revenue targets.
• Team with the global industry planner and zone planner to understand investment priorities and select and prioritize program activities.
• Collaborate with the execution team in optimally deploying, executing and optimizing the annual and quarterly program plans to realize the team’s goals.
• Ensure accuracy of program forecasts and analyze campaign performance across the demand waterfall including pipeline volume and progression.
• Communicate with and educate cross-functional teams about new and planned marketing activities, including global and local programs.

Skills and Abilities Required:

• Marketing and sales knowledge with analytical and execution skills.
• Market knowledge and to communicate our vision.
• Proven marketing experience in the B2B software industry is preferred.

Key Requirements:

• Understand the B2B sales cycle and look for opportunities to improve demand generation, pipeline contribution and sales opportunity acceleration.
• Able to market to a range of B2B buying groups using a wide variety of offers and delivery mechanisms.
• Fluent in demand generation performance management in a B2B environment including the demand waterfall.
• Able to align tactical plans with strategies consistently producing results on time and within budget.
• Able to use project management tools provided to keep projects on schedule.
• Extensive inbound marketing strategy/execution experience.
• Motivated, inquisitive and persistent.
• Readily adaptable to changing market and organizational requirements.
• Highly collaborative and focused on business and customer impact.
• Fluent in English and highly effective and communicating across all mediums; Spanish and/or Portuguese is a plus.

Education and Experience Requirements:

• Undergraduate Degree in Marketing or Business preferred
• 5+ years of proven marketing experience in the B2B software industry, specific domain experience is preferred.
• 15% travel per year (3 to 4 events/meetings annually)

This is an individual contributor job and is responsible for all marketing activities. May include responsibilities in several areas of marketing including project management, market research, advertising and public relations, marketing communications or business partners. Work with senior level managers and/or executives to identify, develop, and implement effective and productive marketing strategies and plans. Operates with minimal supervision.

Why us?

Working at Siemens Software means flexibility – choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

Siemens is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Siemens Canada will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

By submitting personal information to Siemens Canada Limited or its affiliates, service providers and agents, you consent to our collection, use and disclosure of such information for the purposes described in our Privacy Notice available at www.siemens.ca.