Account Director

Optel Group; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading technology firm is seeking a dynamic Account Director to drive new business growth and expand existing accounts. This role requires experience in B2B sales and a consultative approach. The ideal candidate will lead outbound prospecting campaigns, engage with C-level stakeholders, and manage the full sales cycle from prospecting to closing. Competitive compensation and benefits are offered, alongside flexible working hours.

Benefits

Competitive compensation

Flexible working hours

Employee Assistance Program

Comprehensive group insurance plan

Qualifications

• 5+ years of B2B sales experience in LifeScience or related fields.
• Proven track record in closing multi-stakeholder deals.
• Ability to build trust with C-level stakeholders.

Responsibilities

• Drive new business growth through proactive outbound sales.
• Expand existing accounts by identifying new opportunities.
• Manage the sales cycle from prospecting to contract negotiation.

Skills

B2B sales success

Outbound prospecting

Enterprise account management

Communication skills

Consultative approach

Resilience

Education

Bachelor's degree in Business, Engineering, or related field

Tools

Salesforce

HubSpot

Job description

Certified as a B Corp, OPTEL is one of the world’s leading providers of traceability systems. Its mission is to leverage innovative technologies to create a better world through responsible capitalism. The company’s renowned solutions ensure the quality of healthcare products and help fight the counterfeiting of medicines and medical devices worldwide. OPTEL also adapts its technologies to a variety of sectors, from healthcare to smart manufacturing and beyond, enabling all industries to benefit from global traceability. OPTEL’s expertise empowers industries to measure, inspect, control, and track a wide range of elements in order to improve product quality and promote a more responsible use of resources.

Summary: We are seeking a dynamic and results-oriented Account Director to join our fast-growing team. In this role, you will be responsible for two key priorities: Driving new business growth through outbound sales activities and strategic prospecting. Expanding existing accounts by identifying opportunities for additional solutions, new lines of business, or additional sites. You will be accountable for building strong client relationships, closing high-value deals and ensuring long-term customer success. This role requires a consultative approach, proven ability to navigate complex accounts, and experience engaging with C-level stakeholders across the American West Coast.

Principal tasks:

• Lead proactive outbound prospecting campaigns via cold calling, personalized email sequences, LinkedIn outreach, industry events and inbound marketing leads.
• Research and identify decision-makers within target accounts, tailoring outreach to business objectives, pain points and industry dynamics.
• Deliver compelling presentations of OPTEL’s TrackSafe, clearly demonstrating ROI and alignment with client goals.
• Develop and execute strategic account plans that outline growth strategies, cross-sell/upsell opportunities, and long-term relationship management.
• Manage the full sales cycle from prospecting to contract negotiation, ensuring smooth handoff to customer success and delivery teams.
• Consistently meet or exceed quota, tracking key metrics such as pipeline growth, revenue attainment and account penetration.
• Collaborate with marketing, product and solutions engineering teams to adapt go-to-market strategies to the U.S. West Coast contexts.
• Maintain detailed and accurate records in CRM (Salesforce/HubSpot), leveraging data for forecasting and decision-making.

Requisite Skills:

• Proven track record of B2B sales success (5+ years), in LifeScience, ideally in Vision Systems technologies, Track and Trace technologies, SaaS, Packaging and manufacturing.
• Strong experience in outbound prospecting, enterprise account management and closing multi-stakeholder deals.
• Exceptional communication and presentation skills, with the ability to build trust and credibility at executive levels.
• Consultative and solutions-oriented approach with demonstrated ability to drive value-based sales.
• Self-motivated, resilient and able to thrive in a fast-paced, growth-focused environment.
• Bachelor’s degree in Business, Engineering, or a related field.
• Familiarity with U.S. West Coast enterprise buying cycles.

Benefits:

• Competitive compensation
• Flexible working hours
• Employee Assistance Program (EAP)
• Comprehensive group insurance plan
• A global organization with a presence on several continents

OPTEL is an equal opportunity employer. We believe that diversity is essential to fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process in which every candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, each employee’s unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.