2026 Winter Co-op Marketing Specialist – Certified Service

General Motors of Canada; Oshawa; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading automotive company is seeking a Marketing Specialist co-op in Oshawa to support marketing campaigns and analysis. The ideal candidate will develop insights from data, collaborate with agencies, and create presentations for stakeholders. Advanced knowledge of Excel and strong analytical skills are required. This hybrid role offers hands-on experience in marketing strategy.

Qualifications

• Enrolled in a degree program related to Business, IT, Marketing, or Statistics.
• Must work on-site in Oshawa at least 3 days a week.
• Eligible to work full-time in Canada for 8-12 months starting Jan 2026.

Responsibilities

• Deliver monthly data reports on customer retention and campaign effectiveness.
• Conduct market research and assist with website audits.
• Analyze Electric Vehicle service lane opportunities.

Skills

Advanced knowledge of Microsoft Office products

Analytical skill set

Interpersonal communication

Presentation skills

Self-learning

Education

Business/IT, Marketing or Statistical related degree

Tools

Excel

PowerPoint

Job description

Job Description

Work Arrangement:

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre three times per week.

About GM

At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real world potential.

The Role

Working closely with the National Advertising & Communications Manager – Certified Service, the Marketing Specialist co-op will support the sales and marketing teams in developing and executing customer and dealer-facing marketing campaigns within the vehicle aftersales department, with a focus on parts and service post-sale. You will play a key role in campaign development, execution, dealer communications, and performance analysis. This includes collaborating with multiple marketing agencies to support the paid media process, from briefing and creative development to media planning, execution, and optimization. Your contributions will help drive demand, generate leads, and support long-term growth strategies for General Motors.

In this role, you will develop and drive marketing content across various media channels, including web, social, and email. You will dive into analysis on customer retention, conduct monthly campaign analysis, and evaluate service reports, providing valuable insights to senior leadership. This position offers hands on experience in digital marketing, business development, and the implementation of digital tools.

Key Responsibilities

• Conduct and deliver monthly data reports on customer retention, financial performance, and campaign effectiveness using Excel and other analytical tools.
• Provide detailed analytics and reporting for GM Certified Service marketing campaigns, including in-depth data analysis to assess campaign effectiveness.
• Develop analysis of Electric Vehicle service lane opportunities to help drive the EV strategy in Customer Care and Aftersales
• Identify trends and key insights from data, developing these insights into detailed reports and presentations using Excel for analysis and visualization to inform decision-making
• Collaborate with marketing agency partners on new campaign development, and create monthly marketing presentations to deliver to key stakeholders
• Conduct market research for vehicle aftersales and assist with website audits
• Assist with Certified Service or Marketing projects as required

Required Qualifications

• Enrolled in a Business/IT, Marketing or Statistical related degree program
• Must be able to work on site in Oshawa, Ontario minimum 3 days a week in person. Occasional downtown Toronto meetings with the agencies
• Must have advanced knowledge of Microsoft Office products with a special focus on Excel, and PowerPoint. Ability to develop PowerPoint presentations, deep dive into reports analysis and present to senior leadership.
• Eligible to work full-time (40 hours per week) in Canada, and for 8-12-month term starting Jan 2026
• A developed analytical skill set is required in to help drive marketing strategy using a data first approach!
• Strong interpersonal, communication, and presentation skills with the ability to collaborate across various departments
• Strong willingness to self-learn and develop new skills

Preferred Qualifications

• Experience working with marketing campaign development
• Experience conducting market research and competitive analysis

Sponsorship: PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP

NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.

For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employer.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

General Motors Canada values diversity and is an equal opportunity employer.