Web & Search Service Lead

Nestlé SA; Brasil; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global food and beverage company seeks a Web & Search Service Lead in Brazil. You will oversee digital marketing efforts, manage SEO/SEM campaigns, and ensure operational excellence. Ideal candidates have 5-10 years in digital roles, with proven leadership skills in diverse environments. Proficiency in tools like Google Analytics and Drupal is essential, along with strong project management capabilities. This role offers a hybrid working model with a focus on collaboration across markets.

Qualificações

• 5-8 years of experience in managing web content and SEO.
• Experience in an agency or CPG company in digital roles.
• Ability to delegate effectively and adapt management styles.

Responsabilidades

• Oversee Digital and Social Media team projects.
• Manage relationships with business partners and agencies.
• Develop program KPIs and oversee SEO/SEM campaigns.

Conhecimentos

Digital Marketing Leadership

SEO Management

Project Management

Cross-Cultural Collaboration

Ferramentas

Google Analytics

Drupal

BrighEdge

Descrição da oferta de emprego

Full-time | Hybrid: Once a week onsite

A day in a life...

Aligned with the Search Strategy goals and KPIs, the Web & Search Service Lead will focus on creating, managing and optimizing paid and organic search programs across Search Engines, eRetailers, Platforms and Voice Search. He/she will be the Search agency relationship owner at Global/Zone/Market level and can develop program KPIs to ensure goals are met, while providing regular performance and optimization report to the Category eBusiness Lead. is a direct extension of the NGBS DSM Content Manager and is responsible to build the service lines, define detailed processes and ensure the roll-out of the service accorss categories, zones and markets is executed flawlessly. Responsible and accountable for overall operational excellence of Digital and Social Media team across Website Optimization projects. Managing team members and workstreams to bring value to the business by ensuring best in class service. He/she will also accompany the change toward more judgemental based activites and bring the team to the next level as per business expectation. He/she will bring the positive, proactive attitude as well as ownership mindset. Continoulsy looking to improve the services by curating technology trends, identifying improvement opportunities, analyzing and solving issues (processes, tools...). Take the lead for the implementation of new services around website optimization in the area of Content, SEO, Analytics, UX, User Journey, benchmarking, reporting and insignts.

•Overseeing projects of Digital and Social Media team including responsibility for cross-functional alignment (MSE, Market/Business/Function/NGBS Operations). Acting as a go-to point of contact for business partners and operational teams. Managing relationships with business partners.

•Managing team members consisting of Supervisors in the area of Websites.

•Defining and maintaining training plans, resource allocation

In alignment drives/supports Search in markets to support their eBusiness goals

•Assesses brands Search maturity, creates Search Packs and builds up Search understanding in the markets/brands

•Oversees the creation, performance and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, Platforms and Voice with our local partner agency to ensure all campaigns are optimized and achieving maximum conversion with the most efficient spend

•Advocates the usage and implementation of the global SBU and Search 2.0 frameworks in the markets/brands

•Manages the Search agencies in place in order to maximize effectiveness of keyword acquisitions, audience management, analysis and optimization

•Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement

•Creates and distributes regular performance reports/best practices outline that offer insights, status of pending items and updates on newly implemented solutions to the broader marketing team

•Responsible for guaranteeing the IBS services and MSE solutions are in place, used to their full potential and reaching business and strategy objectives

What will make you successful..

• Hands-On Digital Marketing Leadership: Experience of 5-8+ years in roles managing web content and SEO, ideally including lead positions.
• Experience of 5-10 years digital and website experience either at an agency or in a CPG company.
• Ability to delegate and adapt management style to his team.
• Shared Services or Agency Environment: Familiarity with a centralized service delivery model or digital agency context. Success in this role depends on understanding how to deliver services to multiple “clients” (markets).
• Cross-Cultural Collaboration: Experience working across different countries/cultures, especially within Asia, Oceania, or Africa, is highly valuable. Zone AOA’s diversity means someone who has, say, coordinated projects across Southeast Asia and the Middle East or led multi-country teams will have a head start.
• Project Management of Large-Scale Digital Initiatives: A track record of delivering complex digital projects on time and within scope.
• Stakeholder Influence & Change Management: Demonstrated success in influencing non-direct reports and driving change.
• Results Demonstration & ROI Tracking: Experience in not just executing digitally but measuring and communicating results.
• Good understanding of Content Management Systems (ideally Drupal). 7. Good understanding of front-end optimization tools such as UX analysis (e.g. SessionCam), A/B testing (e.g. Google Optimize), feedback tools (e.g. Usabilla) and web analytics tools (Google Analytics). 8. Good understanding of SEO concepts and tools such as BrighEdge or other similar leading tools.