Social Media Analyst–Creator (Short-Form, On-Camera)

Fanatee; São Paulo; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading gaming company in São Paulo is seeking a creative social media analyst to produce engaging short-form videos for platforms like TikTok and Instagram. The ideal candidate should have experience in social media analysis, be comfortable on camera, and demonstrate strong video editing skills. This role offers competitive compensation, a chance to impact millions, and a culture that values experimentation and creativity.

Serviços

Health plan

Profit sharing

Paid time off

Qualificações

• Experience in social media analytics and creative testing.
• Comfortable on camera and skilled in producing short-form content.
• Familiarity with video editing tools and publishing platforms.

Responsabilidades

• Create and deliver short-form videos for social media platforms.
• Analyze performance metrics and adjust creative strategies accordingly.
• Coordinate localization and ensure content aligns with platform best practices.

Conhecimentos

Social media analysis

On-camera performance

Video editing

Content creation

Data interpretation

Ferramentas

CapCut

Premiere

DaVinci Resolve

Descrição da oferta de emprego

Overview

Turn analytics into thumb-stopping 9:16 short-form videos that drive installs for CodyCross, Stop, and Everyday Puzzles. You’ll connect platform data → creative hypothesis → on-camera execution → iteration.

What you’ll do

• Own weekly ad packs: concept, script, film (self + colleagues), edit, and deliver 3–5 short videos (30–60s) for TikTok/Reels/Shorts with quick variants for A/B tests.
• Be both analyst and talent: pull learnings (hooks, retention dips, sound performance) and appear on camera to validate the next creative hypothesis.
• Write the words: captions, on-screen copy, and post texts tailored to each platform’s best practices (fast hook, clear CTA, native tone).
• Reply & amplify: turn comments into content (incl. video replies) to fuel engagement and new angles.
• Partner with UA: tag assets, propose tests, and read results against IPM, CTR, CVR, CPI, ROAS; kill losers fast, scale winners.
• Localize smartly: coordinate captions/VO and trend tweaks for our nine languages; prioritize formats that travel.
• Stay platform-native: follow TikTok Creative Codes, Meta Reels guidance, and YouTube Shorts ads best practices.

Must-haves

• Social media analyst training (or equivalent): you can instrument tests, read retention curves, and turn insights into specific creative changes.
• On-camera comfort + short-form craft (hooks, pacing, captions, sound). Show vertical work you shot/edited yourself.
• Tooling: CapCut or similar + Premiere/DaVinci; publishing basics in TikTok/Meta/YouTube.

Nice to have

• Word/puzzle gaming fluency (gameplay capture + face-cam).
• Multi-language copy instincts; basic motion graphics; comfort hosting quick lives/AMAs around releases.

What success looks like

• Creative performance: sustained lift in IPM vs. control; CPI at or below target; stronger early-hook retention (0–3s, 3–10s).
• Learning velocity: 4–8 valid creative tests/week with clear readouts; faster time-to-first-winner on new concepts.
• Scale signal: winners that hold ROAS when spend increases (i.e., not just cheap clicks).

What We Offer

• Competitive compensation e benefits (Health plan, Profit sharing, Paid time off).
• Chance to impact millions with high-performing creative.
• Culture that values experimentation, data, and collaborative creativity.
• Remote-friendly, flexible hours, and modern creation tools.

How to apply

• Send 3–5 vertical videos you shot/edited and a brief analyst readout (what you’d change next based on metrics).
• Record a 30–45s on-camera pitch: “My first Fanatee ad concept and why it wins.”
• Include a one-pager: 3 testable series formats for word-game players (hook, CTA, hypothesis, metric to watch).