Seo & Social Media Strategist (Crypto) – Brazil

Coinex Global; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading crypto exchange is seeking a highly skilled SEO & Social Media Strategist based in Brazil. This role requires strong expertise in SEO strategy, content development, and social media management, particularly in the crypto or Web3 domains. Candidates should have proven experience with SEMrush, a solid understanding of digital assets, and fluency in English, Spanish, and Portuguese. The position offers the chance to blend data-driven SEO with creative social media execution in a dynamic environment.

Qualificações

• Proven experience in SEO and content strategy, preferably in crypto, fintech, or Web3.
• Strong hands-on experience with SEMrush and keyword research methodologies.
• Solid understanding of on-page SEO, interlinking, and content optimization.
• Demonstrated experience managing and growing social media accounts for brands.
• Strong knowledge of crypto, blockchain, and digital assets.
• Fluency in English, Spanish, and Portuguese (written and spoken).

Responsabilidades

• Develop and execute SEO-driven content strategies aligned with business objectives.
• Conduct advanced keyword research and identify growth opportunities.
• Create and optimize SEO-friendly titles and metadata.
• Plan and manage the SEO editorial calendar.
• Develop and execute social media strategies across various platforms.
• Analyze social media performance and optimize for engagement.

Conhecimentos

SEO strategy

Content development

Social media management

Hands-on experience with SEMrush

Knowledge of crypto and blockchain

Fluency in English

Fluency in Spanish

Fluency in Portuguese

Ferramentas

SEMrush

Google Analytics

Hootsuite

Descrição da oferta de emprego

Location : Brazil (Brazilian required)
Prefer : Base in Sao Paulo/ Rio
Remote

About the Role

We are looking for a highly skilled SEO & Social Media Strategist with strong experience in content development, SEO strategy, and social media management, ideally within the crypto or Web3 industry. This role combines data-driven SEO planning with hands-on social media execution, requiring someone who understands how content performs across both search engines and social platforms.

Key Responsibilities

• Develop and execute SEO-driven content strategies aligned with business and growth objectives.
• Conduct advanced keyword research, including keyword discovery and clustering, competitor keyword gap analysis, and identification of growth opportunities.
• Create and optimize SEO-friendly titles, meta descriptions, URL structures, and internal linking (interlinking) strategies.
• Use SEMrush at a professional level for research, audits, tracking, and competitive analysis.
• Monitor and map content trends using Google Trends and other industry tools.
• Plan and manage the SEO editorial calendar, ensuring consistency, quality, and performance.
• Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.

Social Media Strategy & Management

• Develop, manage, and execute social media strategies across X (Twitter), TikTok, and Instagram.
• Stay up to date with platform algorithms, trends, and best practices, especially for crypto-related content.
• Create, adapt, and publish content tailored to each platform's format.
• Manage content scheduling and performance using tools like Hootsuite or similar platforms.
• Leverage AI-powered tools to support content creation, ideation, and optimization.
• Analyze social media performance and continuously optimize for engagement and growth.

Required Qualifications

• Proven experience in SEO and content strategy, preferably in crypto, fintech, or Web3.
• Strong hands-on experience with SEMrush and keyword research methodologies.
• Solid understanding of on-page SEO, interlinking, and content optimization.
• Demonstrated experience managing and growing social media accounts for brands.
• Strong knowledge of crypto, blockchain, and digital assets.
• Fluency in English, Spanish, and Portuguese (written and spoken).

Nice to Have

• Experience working with international or global audiences.
• Familiarity with analytics tools (Google Analytics, Search Console, platform insights).
• Previous experience in fast-paced startups or crypto exchanges.

What We're Looking For

• A strategic thinker with strong execution skills.
• Data-driven, proactive, and highly organized.
• Comfortable working across SEO, content, and social media without silos.
• Passionate about crypto and digital innovation.