Senior Marketing Automation & Content Lead

Growth Troops; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A modern health care technology firm is seeking a Senior Marketing Automation & Content Lead to oversee lifecycle marketing. This fully remote role focuses on designing data-driven campaigns and mentoring junior marketers. The ideal candidate will have at least 3 years of experience, expertise with HubSpot, and strong analytical skills. You'll have direct impact on growth and the autonomy to drive your initiatives. The company supports ongoing education and provides a flexible work environment.

Serviços

Fully remote work

Budget for conferences and courses

High autonomy and small-team speed

Qualificações

• 3+ years in lifecycle or marketing-automation roles in a SaaS or tech-enabled services company.
• Deep fluency with HubSpot and experience in building workflows and reporting.
• Advanced skills in Zapier, including webhooks and error handling.

Responsabilidades

• Own the lifecycle engine from strategy to execution.
• Design automated workflows using HubSpot and Zapier.
• Mentor junior marketers and align cross-functionally with teams.

Conhecimentos

Lifecycle marketing

HubSpot proficiency

Zapier skills

Analytical skills

Strong written English

Ferramentas

HubSpot

Zapier

Figma

Adobe

BigQuery

Descrição da oferta de emprego

Senior Marketing Automation & Content Lead

Team: Growth / Marketing | Reports to: Director of Marketing | Type: Full-time, remote (Americas time zones preferred)

Why this role exists

Own a lifecycle engine end-to-end—from strategy to execution—so every prospect and customer gets the right message at the right moment.

You’ll architect sophisticated, data‑driven campaigns, level‑up this modern health care company’s tech stack, and mentor a small but mighty team of operators.

What you’ll do

• Build AND ship.
• Roll up your sleeves in HubSpot or HighLevel to launch complex workflows, nurture tracks, and revenue alerts.
• Scale content ops.
• Own a 90‑day editorial calendar and delegate production of copy, graphics (Canva / Figma), and short‑form video (CapCut / Adobe).
• Automate everything possible.
• Design multi‑step Zapier / Make scenarios that sync HubSpot, Salesforce, GA‑4, and data warehouses.
• Dig into the numbers.
• Pull and clean data in Sheets / BigQuery, run cohort and funnel analyses, then present insights and next steps to leadership.
• Lead & mentor.
• Coach two junior marketers (South‑America‑based) on best practices and hold weekly workflow reviews.
• Partner cross‑functionally.
• Align with Product, Sales, and RevOps on campaign timing, lead scoring, and attribution logic.
• Pilot new tech.
• Vet AI tools for copy, design, and predictive send‑time to keep us ahead of the curve.

Must‑have experience

• 3+ years in lifecycle or marketing‑automation roles, ideally at a SaaS or tech‑enabled services company.
• Deep fluency with HubSpot (or HighLevel) — building workflows, custom objects, and reporting.
• Advanced Zapier / Make skills (webhooks, branching, error handling).
• Portfolio showing you’ve overseen or produced social / video / visual assets that drove measurable results.
• Strong analytical chops: SQL basics, pivot tables, funnel math, and A/B test design.
• Excellent written English; conversational Spanish or Portuguese is a plus.
• Experience managing or mentoring at least one direct report or agency pod.

Nice to have

• Prior success at an agency juggling multiple brands or client accounts.
• Hands‑on with AI content or predictive‑modeling tools (ChatGPT, Gemini, Midjourney, Jasper, Mutiny, etc.).
• Familiarity with talent‑tech or recruitment marketing.

First‑90‑day outcomes

• Audit current lifecycle assets and present a road‑map that closes the biggest revenue gaps.
• Reduce manual list pulls and CSV uploads to zero through new automations.
• Stand up a live Looker / Sheets dashboard the exec team can use to track funnel health daily.
• Deliver a skills‑development plan for your junior teammates and run the first monthly up‑skilling session.

Perks & culture

• Fully remote, async‑friendly workflow; core overlap 3 hrs with US Pacific.
• Budget for conferences, courses, and AI credits — use what you need to stay cutting‑edge.
• Direct, measurable impact on growth; your experiments shape next quarter's revenue.
• Small‑team speed: fewer meetings, more autonomy, faster shipping.