Senior Manager - B2B Marketing Operations

Wellhub; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading workplace wellbeing company in São Paulo seeks a strategic Senior Manager - B2B Marketing Operations. This role involves optimizing and scaling marketing operations, maintaining data quality, and driving revenue growth through strategic collaboration across teams. Ideal candidates should have a solid background in marketing operations, project management skills, and a data-oriented mindset. Join us in revolutionizing workplace wellness and making a significant impact on employee wellbeing.

Qualificações

• Proven track record in marketing operations and building a marketing operations function.
• Strong understanding of B2B marketing and sales funnel management.
• Excellent problem-solving and analytical skills.

Responsabilidades

• Lead and optimize the marketing technology stack for business growth.
• Design and manage marketing processes including lead management.
• Analyze marketing performance metrics to identify trends and areas for improvement.

Conhecimentos

Marketing operations

Data analysis

Project management

Strategic planning

Process optimization

Formação académica

Bachelor's degree in Marketing, Engineering, Business Administration or related field

Descrição da oferta de emprego

GET TO KNOW US

Your wellbeing, our mission.

Join a company shaping a healthier world.

At Wellhub we're revolutionizing workplace wellness.

Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription.

Headquartered in NYC with team members in 11 countries, we're on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced.

Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact.

Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Senior Manager - B2B Marketing Operations to our Marketing Ops team in São Paulo !

We're looking for a strategic and experienced Senior Manager of Marketing Operations to own, optimize, and scale the engine that powers our global B2B revenue marketing team.

As the leader of our marketing operations function, you will be responsible for the processes, technology, and data that enable the marketing team to achieve its goals efficiently.

You will run a world-class marketing technology stack, ensure data is clean and actionable, and build scalable processes that drive measurable business growth.

This role requires a deep understanding of the B2B Marketing and Sales funnel management strategy and martech landscape, a passion for process optimization, and the ability to act as a strategic partner to revenue marketing leadership.

You'll be a key collaborator, working across marketing, sales, analytics, and engineering to maintain a top-notch foundation for marketing excellence.

YOUR IMPACT

• Build the Marketing Engine : Own the vision for our B2B marketing operations function, maintaining the systems and processes that allow the marketing team to scale effectively.
• Technology & Strategy : Lead the strategic planning, management, and optimization of the marketing technology roadmap, ensuring it aligns with business objectives.
• Process & Automation : Design, manage, and optimize core marketing processes, including lead management (scoring, routing, nurturing), campaign execution workflows, and data governance.
• AI & Innovation : Act as the team's primary evangelist for AI in marketing; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics.
• Data & Analytics : Establish and enforce data governance policies to ensure data quality, hygiene, and compliance within marketing systems.
• Cross-Functional Leadership : Collaborate with marketing, sales, product, and engineering teams to define requirements for new marketing capabilities and integrations.
• Performance Measurement : Analyze marketing performance and operational metrics to identify trends, bottlenecks, and areas for improvement.
• Live the mission : inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

WHO YOU ARE

• Experienced Marketing Operations Leader : Previous experience in marketing operations, martech, or a related field, with a bachelor's degree in Marketing, Engineering, Business Administration, or a related field, and a proven track record of building and scaling a marketing operations function.
• Strategic Thinker : Ability to translate business goals into actionable strategies, operational processes, and technology roadmaps.
• Excellent problem-solving and analytical skills.
• Data-Oriented : Strong understanding of data's role in marketing and on key concepts like lead management funnels, data pipelines, attribution modeling, as well as data privacy regulations (e.g., GDPR, CCPA).
• Expert in Project & Process Management : You possess strong project management skills with a proven ability to manage complex initiatives from scoping and planning through to execution and deliver.