Retention Manager, Subscription

Trafilea; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A fast-growing tech-led eCommerce group is seeking a skilled Lifecycle Marketing Manager to drive subscription KPIs and manage comprehensive marketing strategies. The ideal candidate will have over 5 years of experience in CRM and lifecycle marketing, particularly in DTC settings. Responsibilities include leading communication strategies across email, SMS, and push channels, optimizing user experiences, and enhancing retention metrics. This position offers a fully remote work environment with a competitive USD salary and progressive benefits.

Serviços

Competitive USD salary

Paid time off

Global exposure

Qualificações

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing, preferably in DTC/eCommerce.
• Proven hands-on ownership of subscription or loyalty programs for physical products.
• Strong retention strategy background with measurable impacts on LTV and churn.

Responsabilidades

• Own all subscription KPIs with insights to drive growth.
• Lead lifecycle communications across various channels.
• Build quarterly strategic roadmaps for subscription services.

Conhecimentos

CRM and Retention Marketing

Cohort Analysis

A/B Testing

Email Marketing

Team Leadership

Advanced English

Ferramentas

Klaviyo

Insider

Braze

SFMC

Descrição da oferta de emprego

About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple : test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

We build and scale our own DTC brands

We operate at large media scale with high ownership and accountability

We invest heavily in AI, automation, and experimentation

We move fast, test relentlessly, and expect strong execution

Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

• Own and optimize all subscription KPIs (Activation, Churn, Net Collection Rate, LTV, Repurchase, Order Share) with weekly insights to drive growth.
• Lead full lifecycle communications (Email, SMS, Push, Paid Media) across activation, onboarding, engagement, churn prevention, and winback.
• Own the subscription communication calendar, including segmentation, briefs, messaging, and creative alignment.
• Build and execute quarterly strategic roadmaps for Shapermint Club, Club Pro, Autoship, and ShaperBox.
• Drive a structured A / B testing agenda across channels to improve engagement, retention, and offer performance.
• Leverage cohort and RFM insights to prioritize high-value segments and tailor retention strategies.
• Partner with Product and IT to enhance subscription UX, billing flows, automation, and tracking.
• Represent Retention in the Subscription Tribe, ensuring fast, aligned cross-functional execution.
• Ensure consistent, high-quality execution and reporting across flows, creatives, dashboards, and retention analysis.

Requirements

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing (DTC / eCommerce preferred).
• Proven hands-on ownership of subscription or loyalty programs end-to-end, ideally for physical products.
• Strong retention and lifecycle strategy background, with measurable impact on LTV, churn reduction, and repeat purchase.
• Highly analytical : strong experience in cohort analysis, RFM segmentation, churn drivers, A / B testing, dashboards, and optimization frameworks.
• Expertise in direct channels (Email, SMS, Push) and marketing automation platforms like Klaviyo, Insider, Braze, or SFMC.
• Ability to collaborate with Creative, Data, Product, CX, Engineering, and Growth teams.
• Experience managing small teams or leading cross-functional squads.
• Strong communication, planning, and execution discipline.
• Advanced English.