Regional Marketing Lead, Latin America - S&P Global Ratings

S&P Global; São Paulo; Presencial; BRL 150.000 - 200.000; Tempo integral

Resumo da oferta

A leading financial services firm in São Paulo is seeking a results-oriented Regional Marketing Manager to lead strategic and operational marketing efforts across Latin America. The ideal candidate will possess fluency in Portuguese and English, along with 7+ years of marketing management experience within financial services. Key responsibilities include defining the go-to-market strategy, executing integrated marketing programs, and collaborating with regional commercial teams to enhance brand visibility. This role presents an opportunity to drive customer engagement in key markets, notably Brazil and Mexico.

Serviços

Health & Wellness benefits

Flexible time off

Continuous learning opportunities

Competitive pay and retirement planning

Family-friendly perks

Qualificações

• 7+ years in marketing and management within financial services.
• Must highlight language skills, financial market knowledge, and technology expertise.

Responsabilidades

• Define and own the go-to-market strategy for Latin America.
• Execute integrated marketing programs across multiple channels.
• Lead performance measurement and reporting.

Conhecimentos

Fluency in Portuguese

Fluency in English

Fluency in Spanish

Financial markets knowledge

CRM proficiency (Salesforce)

Marketing automation knowledge (Marketo)

Formação académica

Bachelor's degree

Advanced degree (helpful)

Ferramentas

Salesforce

Marketo

Pardot

Eloqua

Descrição da oferta de emprego

About the Role:

Grade Level (for internal use): 12

Regional Marketing Manager, Latin America

We are seeking a results-oriented Regional Marketing Manager, Latin America, to lead both the strategic direction and day-to-day execution of integrated marketing efforts across the region. This role combines visionary leadership with hands‑on management of tactical programs, requiring a unique blend of commercial acumen, regional expertise, and operational rigor. The ideal candidate will serve as both a strategic architect and executional lead, developing market‑relevant go‑to‑market plans, overseeing their rollout, and ensuring measurable impact across channels including events, digital platforms, content, email, and social media. This position plays a critical role in enhancing brand visibility, supporting pipeline generation, and driving customer engagement in key markets, with a particular emphasis on Brazil and Mexico.

Critical Requirements

• Languages: Fluency in Portuguese and English is required; fluency in Spanish is strongly preferred.
• Financial Expertise: A strong understanding of financial markets is essential; Ratings experience is highly advantageous.
• Strategic + Executional: Ability to balance long‑term strategic planning with hands‑on campaign execution.
• Marketing Technology: Proficiency in CRM systems (Salesforce) and marketing automation platforms. Marketo preferred; Pardot or Eloqua experience is helpful.
• Application Guidance: Candidates must clearly highlight these language skills, financial market knowledge, and technology expertise in their resume and cover letter.

The Team

The Marketing team is inclusive, professional, and well‑regarded within S&P Global Ratings. The culture is flexible, with expectations of high performance and accountability. You’ll collaborate with colleagues across Sales, Product, Market Outreach, Communications, and Research teams, all of whom have deep expertise in capital and credit markets, private markets, emerging markets, sustainable finance, and decentralized finance.

Key Responsibilities

Strategic Leadership

• Define and own the go‑to‑market strategy for Latin America, aligning investments with business goals and market growth opportunities.
• Act as a trusted marketing advisor to regional commercial leaders, shaping pipeline generation, product uptake, and brand positioning.
• Develop regional marketing roadmaps, balancing global initiatives with localized priorities.
• Conduct market and customer insight analysis to inform content direction and campaign themes.
• Collaborate with global stakeholders to ensure campaign relevance and brand consistency.
• Lead performance measurement and reporting, turning insights into improvements.
• Identify strategic third‑party events in the region.

Operational Execution

• Execute integrated marketing programs across email, social media, webinars, podcasts, and newsletters.
• Manage hosted and third‑party event logistics from planning to delivery.
• Oversee localization of global campaigns and digital assets (Spanish and Portuguese).
• Maintain and update regional web pages and SEO content.
• Coordinate regional content production and distribution schedules.
• Utilize platforms like Marketo/Pardot, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns.
• Compile and report campaign metrics to measure effectiveness and recommend adjustments.

Required Skills

• Languages: Fluent in Portuguese and English; fluent Spanish strongly preferred.
• Financial Markets Knowledge: Essential for success in this role.
• Strategic Thinking & Executional Precision: Ability to translate insights into actionable plans and deliver them flawlessly.
• Technology: Experience with CRM and marketing automation platforms (Marketo preferred).
• Communication & Collaboration: Excellent verbal and written skills across cultures and executive levels.
• Experience: Typically 7+ years in marketing and management within financial services; bachelor’s degree required, advanced degree helpful.

About S&P Global Ratings

At S&P Global Ratings, our analyst‑driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high‑quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.

For more information, visit www.spglobal.com/ratings

What’s In It For You?

Our Mission

Advancing Essential Intelligence.

Our People

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values

Integrity, Discovery, Partnership

Benefits

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company‑matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best‑in‑class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Div pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.

Recruitment Fraud Alert

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to [e-mail]. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre‑employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: [e-mail] and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)