Marketing Operations Analyst

Bybit; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading crypto firm in São Paulo is seeking a Marketing Operations Analyst to lead the planning and execution of multi-channel marketing initiatives. The role requires 2+ years in marketing operations and strong analytical skills. Candidates must be proficient in both English and Brazilian Portuguese and have hands-on experience with campaign management. This position offers an opportunity to drive impactful marketing strategies in a dynamic environment.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, or Digital Marketing.
• Proficient in marketing analytics tools.
• Hands-on experience managing multi-channel marketing campaigns.
• Familiarity with A/B testing and automation platforms.

Responsabilidades

• Plan and execute multi-channel marketing campaigns.
• Optimize performance across channels like Email and Social Media.
• Lead quarterly planning for budgets and deliverables.
• Deliver insights focused on acquisition and retention strategies.

Conhecimentos

Analytical mindset

Digital marketing

Project management

Communication skills in English

Communication skills in Brazilian Portuguese

Multi-channel campaign management

Attention to detail

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
• Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.

Bonus: Experience managing marketing efforts across multiple regions.