Marketing Operations Analyst

Bybit; Ananindeua; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading crypto exchange is seeking a Marketing Operations Analyst to oversee the planning and execution of integrated marketing campaigns in Brazil. The ideal candidate will have over 2 years of experience in marketing operations and a strong analytical mindset to enhance performance across various channels. Responsibilities include managing multi-channel campaigns, optimizing performance, and collaborating with cross-functional teams to ensure successful delivery. Proficiency in tools like Google Analytics and effective communication in both English and Brazilian Portuguese are required.

Qualificações

• 2+ years of experience in Marketing Operations or related roles.
• Strong analytical mindset with proficiency in marketing tools.
• Hands-on experience managing multi‑channel marketing campaigns.

Responsabilidades

• Plan and execute multi-channel marketing campaigns.
• Improve marketing workflows and operational frameworks.
• Analyze A/B tests to enhance campaign effectiveness.

Conhecimentos

Marketing analytics tools

Project management

Excellent communication skills

A/B testing

Attention to detail

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role

We’re looking for a highly organized, data‑driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi‑channel marketing initiatives at Bybit in Brazil.

You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Plan, design, set up, and execute multi‑channel marketing campaigns from concept to delivery.
• Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels—Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high‑quality campaign delivery.
• Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Oversee and improve translation quality for localized content (e.g., pt‑BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills in both English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.
• Bonus: Experience managing marketing efforts across multiple regions.