Ieg - Senior Marketing Manager (Influencer And

Tencent; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading gaming company located in São Paulo is seeking an experienced influencer manager with over 5 years of expertise in talent management. The role involves developing relationships with content creators and managing engagement strategies. The ideal candidate will have strong project management skills, a passion for gaming, and an understanding of digital media trends in Brazil. Join this diverse team and contribute to innovative initiatives for community building.

Qualificações

• 5+ years' experience in talent/influencer management.
• Strong attention to detail and project management skills.
• Familiarity with content creator dynamics in Brazil.

Responsabilidades

• Define influencer plans with publishing and development teams.
• Maintain relationships with key influencers and track engagement.
• Create and implement content creators program.

Conhecimentos

Communication skills

Talent management

Project management

Community building

Understanding of digital trends

Descrição da oferta de emprego

Responsibilities

• Work with other members of the publishing team, and the development team, to define influencer plans
• Identify, build, and maintain relationships with key influencers and power users, and track the impact of that interaction.
• Create and Implement our Content Creators Program
• Keep key and top-tier influencers informed about the latest news on upcoming feature / product launches, major content updates, and event beats
• Establish metrics for growing, engaging content creator audience; regularly analyze & report on sentiment & make plan adjustments according to performance
• Prepare and manage talent during live-streams to ensure the highest-quality broadcast
• Initiate positive and supportive conversations with content creators around content, contests, information and opportunities that will be of interest to our players
• Represent Tencent in Influencers and Community events and help Tencent to hold offline gathering to strengthen our bond with them
• Manage content schedule and provide content suggestions to the influencers
• Send out game surveys to collect feedback from core players on a regular basis.
• Develop close relationships with guild leaders to understand their needs
• Communicate with different types of players via tools such as WhatsApp groups and Facebook Messenger to develop better understandings of players and their needs.

Requirements

• 5+ years' experience working in talent / influencer management, and partner / program management
• Great written and verbal communication skills
• Passion for gaming and building communities
• Deep understanding of digital, social, and media industry and an ability to spot and understand digital media trends
• Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously
• Familiarity with content creator space in Brazil (YouTube, Facebook, TikTok, Instagram, Twitch)
• Ability to organize and drive various content programs (giveaways, contests)
• Understanding of mobile games, free-to-play, or live-service operations is a major plus
• Strong project management skills with the ability to juggle multiple projects and prioritize workload
• Comfortable with a fast-paced, start-up environment and collaborating with international teams

Diversity, Equity & Inclusion at Tencent

Diversity, equity and inclusion are important, interdependent components of our workplace.

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community.

We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.