Director, ARTD Orchestrator - LATAM OU

The Coca-Cola Company; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global beverage corporation is seeking an ARTD Orchestrator Lead to drive the ARTD category strategy across markets. This role will orchestrate global projects, align commercial strategies, and ensure execution consistency. Candidates should have a Bachelor’s degree and 7–9 years of relevant experience, with a strong capability in influencing cross-market initiatives. Join us to make a significant impact in a leading company.

Serviços

Exposure to Global Leaders

Creative Team Culture

Iconic Brand Experience

Qualificações

• 7–9 years of experience in Commercial, Strategy, or RGM, preferably in global or regional roles.
• Ability to influence and negotiate with senior stakeholders across geographies.
• Strong project management and disciplined execution.

Responsabilidades

• Ensure end-to-end integration of the ARTD category strategy across markets.
• Lead the design and rollout of global initiatives and toolkits.
• Transform 3rd Spaces into a key sales channel.

Conhecimentos

Business

Commercial Strategies

Cross-Functional Team Leadership

Demand Generation

Strategy Development

Formação académica

Bachelor’s degree in Business Administration, Marketing, or related field

Ferramentas

Microsoft Power BI

Descrição da oferta de emprego

Location

Brazil

City

Rio de Janeiro

Travel Required

0% - 25%

Relocation Provided

No

Job Posting End Date

October 1, 2025

Job Description Summary

As ARTD Orchestrator Lead, you will orchestrate the ARTD category across markets, act as the primary commercial point of contact for the category, and lead global projects. You will align global and local priorities, represent the category in cross-functional forums, and drive consistency in commercial strategies and execution across the system.

Responsibilities

• Category Commercial Orchestration: Ensure end-to-end integration of the ARTD category strategy across markets and functions. Serve as the primary commercial interface for ARTD, aligning global, OU, and local market priorities.
• Global Projects: Lead the design and rollout of global initiatives and toolkits, ensuring adoption and measurement across markets.
• Capability Building: Influence and collaborate with cross-functional teams, bottlers, and global stakeholders to build and scale capabilities, with focus on Ultrasegmentation and B2B Evolution.
• City Centric Lead: Ensure implementation and continuous evolution of the City Centric ARTD strategy, delivering 360° market plans.
• Channel Strategy & Market Studies: Define and orchestrate channel strategies across all trade environments, ensuring execution consistency and insights from channel studies.
• Demand Generation: Lead demand generation initiatives across channels, driving category relevance and growth.
• 3rd Spaces Lead: Transform 3rd Spaces into a key sales channel with ARTD leading the agenda. Focus on building capabilities in RTM and demand generation.

Impact

• Strategic Influence: Shape the ARTD category agenda across global and regional forums.
• Capability Development: Lead the implementation of key capabilities, leveraging the Coca-Cola System’s scale to strengthen ARTD.
• Business Growth: Contribute to profitable growth of the ARTD category through globally aligned strategies and frameworks.

Qualification & Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 7–9 years of experience in Commercial, Strategy, or RGM, preferably in global or regional roles.
• Core Competencies: Ability to influence and negotiate with senior stakeholders across geographies, including bottlers.
• Leadership in orchestrating cross-functional and cross-market initiatives.
• Strong project management and disciplined execution.
• Clear and effective communication with global, regional, and local stakeholders.
• Proven track record leading cross-market/global projects and governance.
• Strong analytical, strategic, and communication skills.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

Business, Channels Strategy, Commercial Strategies, Conversion Rate, Cross-Functional Team Leadership, Customer Insights, Demand Generation, Global Initiatives, Global Projects, Leadership, Leading by Influence, Marketing Insights, Marketing Strategies, Microsoft Office, Microsoft Power BI, People Management, Product Commercialization, Relationship Maintenance, Sales Channel Development, Strategy Development, Taking Initiative, Teamwork, Trade Marketing, Work Collaboratively

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.