Digital Marketing Specialist Latam - São Paulo

Blue Arrow Latam; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global data center optimization company in São Paulo is seeking a Latam Digital Marketing Manager to lead lead generation efforts. The role involves developing marketing plans, managing social media campaigns, and collaborating with the LATAM Sales team. Candidates should have a B2B Digital Marketing background, strong analytical and communication skills, and be proficient in English. Hybrid work is available, requiring two days in the office each week.

Qualificações

• Background in Software or Tech companies with B2B Digital Marketing experience.
• Proficient in English and Spanish (significant plus).
• Experience in generating new and quality leads.

Responsabilidades

• Develop Marketing Plan & Budget to generate leads.
• Partner with LATAM Sales team to support their needs.
• Enhance marketing tech stack with US-based team.

Conhecimentos

B2B Digital Marketing

Lead Generation

Analytical skills

Strong communication

CRM skills

Social Media Campaigns

Ferramentas

Marketing Tech Stack

Drift

Sigster

Elevate

Descrição da oferta de emprego

We are looking for a Latam Digital Marketing Manager for the Sao Paulo offices of a global network and Data Center optimization company.

Main Responsibilities

• Develop Marketing Plan & Budget oriented to generate new and quality leads.
• Partner with LATAM Sales team supporting their needs.
• Work closely with the US-based Marketing Team, enhancing the marketing tech stack to drive leads for LATAM.
• Develop Social Media campaigns for the Region (LinkedIn Ads, Paid Search Ads & Display Ads).
• Provide support for the Sales team in terms of collateral and selling tools, ABM Campaigns, preparing Webinars, supporting RFPs, and preparing Sales Decks.
• Generate motivating content for LATAM target audiences : whitepapers, blogs, case studies, and others.
• Track the LATAM PPT competitive set.
• Identify Tradeshows and manage participation.
• Leverage Marketing tools to drive Awareness, i.e. : Drift, Sigster, Elevate +++

Main Requirements

• Coming from Software or Tech companies, B2B Digital Marketing background.
• Proficiency in English (mandatory) and Spanish (is a significant plus).
• Strong Analytical and communication skills.
• Strong CRM skills.
• Experience in Lead Generation.
• Have availability for hybrid work modality (includes two days per week in the office).