Digital Marketing Coordinator

Philips; Barueri; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading health technology company in Barueri is seeking an experienced Digital Marketing Coordinator. The role involves developing e-Commerce strategies and executing digital marketing campaigns in Brazil. Ideal candidates will have over 5 years of experience in digital marketing or e-Commerce, strong analytical skills, and fluency in English. The company promotes a collaborative work environment with in-office and remote work opportunities.

Qualificações

• 5+ years of experience in a digital/e-commerce organization.
• Experience in E-Trade within a market or marketplace company.
• Fluency in English; Spanish is a plus.

Responsabilidades

• Develop strategic framework for retail media plans.
• Lead e-Commerce Retail Media Strategy and activities.
• Partner with Marketing and Media Manager for growth.

Conhecimentos

Digital Marketing

E-Commerce Strategy

Data Analysis

Stakeholder Management

CRM

Formação académica

BS or MS in Digital/Ecommerce or related field

Descrição da oferta de emprego

Digital Marketing Coordinator - Consumer Electronics

The Digital Marketing & E-Commerce Coordinator drives superior customer value, leading the local execution of the marketing campaigns across earned and paid channels in the market.

Your role:

• Develops a strategic framework for business and market teams to create comprehensive retail media plans designed to reach our sales targets through different e-commerce & key strategic partners.
• Responsible for leading the e-Commerce Retail Media Strategy, deploying activities, and guaranteeing our brand presence and penetration within Marketplaces and key clients in Brazil, and reach sales ambition plans.
• You will partner with Marketing, Media Manager and e-Kam roles, to drive business growth via strong digital e-marketing activities, based on global roadmap and local market requirements.
• Coordinate Annual Commercial Moments, Peak Moments & Monthly calendar across categories for each key strategic online customer.
• Be the single point of contact for the assigned markets on all digital e-commerce activations and align with stakeholders (e.g. Sales, Marketing, Media Manager).
• Work jointly with CRM and Media Manager to drive online growth and reinforce our brand position (paid & organic) and product performance.
• Accountable for E-Trade KPIs (example: ROAS, Conversion Rate, SO Targets...), reviewing performance of all digital activation and e-commerce channels against targets and reporting regularly, leveraging market and business voice to contribute to the category clients' strategy.
• Monitoring external trends and developments in the world of digital, social, and e-commerce and feed in ideas for innovation and continued best practice.
• Overseeing budget allocation and be responsible for ensuring campaigns are delivered within budgets, agreed timeframes, and quality standards.

You're the right fit if:

• You have a BS or MS in Digital/Ecommerce or equivalent discipline (preferred), or marketing, communications, or business.
• You have 5+ years of experience working in a digital/e-commerce organization, or B2C worldwide companies or operation models experience (e.g. processes, technologies, best practices, programs, systems, tooling) in complex organizations.
• You have previous experience in E-Trade within a market or experience in any marketplace company (highly preferred).
• You are fluent in English. Spanish is a plus.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week in our office in Barueri. This role also is expected to work outside of the company’s main facilities, generally at the customers’ or agencies’ locations.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business. Discover our rich and exciting history. Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.