Data & CRM Manager

Colgate-Palmolive; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player is seeking a Digital Marketing Manager to lead CRM initiatives. This role involves developing CRM strategies, collaborating with global teams, and enhancing eCommerce efforts. The ideal candidate will have a strong background in digital marketing and CRM, with a passion for driving data-driven results. Join a company that values creativity and innovation, and make a meaningful impact in a collaborative environment. If you're ready to take your career to the next level and thrive in a dynamic market, this opportunity is for you.

Qualificações

• Solid experience in Digital Marketing with a focus on CRM and 1PD acquisition.
• Proven leadership skills in a dynamic digital environment.

Responsabilidades

• Develop and maintain CRM strategies to connect with audiences effectively.
• Monitor results and provide insights to stakeholders based on CRM data.

Conhecimentos

Digital Marketing

1PD Acquisition

CRM

Leadership

Ecommerce

Ferramentas

Salesforce

Blueconic

Descrição da oferta de emprego

Do you want to be part of a team that is building a future to smile about? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

The main objectives of the Digital Marketing Manager - CRM, are to:

• Develop CP Brazil´s CRM strategy, having clear 1PD acquisition & Enrichment strategy as well as performance journeys to connect with our audiences
• Link CRM journeys through the ACPL and integrate CRM plans within our Brands communication plans
• Identify and test new digital capabilities
• Align with the Regional and Global teams the ways of working and priorities for the region

What you will do

Work with Global, regional CP & agency CRM teams, as well as external partners (Blueconic, Salesforce, Media Vendors) to:

• Develop and keep a CRM strategy updated, as this discipline evolves
• Ensure to reach & surpass our 1PD acquisition & enrichment goals according to pre-defined business & attributes priorities.
• Generate 1PD audiences to be deployed in Media activation as pure audiences, Look a Like, etc.
• Provide insights, trends and recommendations from data gathered through our 1P database
• Monitor and report results to all relevant stakeholders, using the success metrics defined
• Train the marketing community to be more CRM savvy and perform local initiatives

Support eCommerce efforts and teams with digital media expertise, basic & advanced content development, storage and maintenance, new features in the websites, aiming at increasing exposure, sales and conversion.

Provide technical support and assessment on new technologies and tools that can help accomplish the 2025 strategic digital initiatives.

Bring specialized knowledge within CRM in order to upskill the commercial team to face the new challenges of a data driven, people centric and agile market & organization.

Required Qualifications

• Solid knowledge and experience in Digital Marketing with strong knowledge in 1PD acquisition and CRM
• Leadership and management experience in an ever evolving digital market to build, develop and motivate people, as well as to work with multifunctional regional & local teams, outside partners and vendors
• Experience in ecommerce

Preferred qualifications include:

• Knowledge and experience in all digital marketing disciplines (paid, owned and earned media, search, programmatic buying, martechs, mobile, data, social, CRM etc)

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

About the company

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.