CRM Marketing Manager

IDT Corporation; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global communications firm is seeking a CRM Marketing Manager in São Paulo, Brazil. The role involves leading CRM strategy, customer segmentation, and lifecycle campaigns using tools like Braze and Amplitude. Candidates should have over 5 years of experience in CRM marketing, a strong analytical mindset, and proficiency in managing multi-channel campaigns. This position offers an opportunity to work independently while collaborating with various teams to enhance customer engagement and drive results.

Qualificações

• 5+ years of CRM/lifecycle marketing experience.
• 3+ years of hands-on experience using Braze or Amplitude.
• Strong understanding of customer engagement across various channels.

Responsabilidades

• Lead multi-product, segment-based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze.
• Execute multi-channel campaigns aligned with business goals.

Conhecimentos

CRM strategy ownership

Customer segmentation

Lifecycle campaigns

Multi-channel campaign management

Analytical mindset

Formação académica

Bachelor’s degree

Ferramentas

Braze

Amplitude

Descrição da oferta de emprego

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $ billion in revenues. IDT is not "another big IT corporation"— we encourage and support in-house entrepreneurs in developing their ideas into business actions. We are seeking an experienced and results-driven CRM Marketing Manager to join our growing marketing team. In this role, you’ll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products. You'll work hands-on with tools like Braze and Amplitude to implement, optimize, and analyze multi-channel campaigns that drive acquisition, engagement, and retention. This is a strategic and executional role, requiring strong collaboration with product marketing, customer analytics, and engineering teams.

Responsibilities

• Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences.
• Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
• Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions.
• Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
• Use Amplitude, Braze, and AI tools for A / B and multivariate testing, segmentation, and message optimization.
• Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.
• Review, edit, and proofread marketing content with a critical eye for quality and clarity.

Requirements

• Bachelor’s degree
• 5+ years of CRM / lifecycle marketing experience with a strong grasp of audience segmentation.
• 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics.
• Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp.
• Analytical mindset—you thrive on turning data into insights and measurable outcomes.
• Excellent project management skills with the ability to juggle multiple products and timelines.
• A proactive, self-starting attitude and the ability to work independently or cross-functionally.
• Detail-oriented, organized, and passionate about driving results.

PLEASE SUBMIT CV IN ENGLISH. Only accepting candidate from LATAM. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.