Creative Copywriter

Keeta; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global delivery service is seeking a mid-level Creative Copywriter in São Paulo, Brazil. The role involves crafting compelling narratives and high-converting copy across TV, digital, and social media. Candidates should have experience creating original ad copy, developing campaign concepts, and a strong portfolio showcasing conceptual thinking. Advanced English skills are mandatory for effective localization and collaboration. This position promises a dynamic work environment with an emphasis on creativity and innovation.

Qualificações

• Experience as a Creative Copywriter in an agency, in-house, or freelance.
• Ability to create conceptual campaigns for promotions and brand storytelling.
• Advanced English skills for localization and collaboration.

Responsabilidades

• Write original, high-impact copy for ads across various media.
• Develop campaign concepts aligned with marketing goals.
• Collaborate with designers and marketers to produce deliverables.

Conhecimentos

Copywriting

Conceptual development

Creative problem-solving

Adapting global brand messaging

Formação académica

Degree in Journalism, Advertising, Marketing, or Communications

Descrição da oferta de emprego

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: “We help people eat better, live better.” Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world, Keeta is in full expansion — and you could be part of this journey!

Know more: Keeta Website

Please, submit your CV in English.

Portfolio Requirement: Must include campaign concepts, slogans, scripts, and cross-platform copywriting samples.

About the Role

We’re seeking a mid-level Creative Copywriter to craft compelling narratives and high-converting copy for our brand in Brazil. You’ll create promotional campaigns while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing conceptual thinking and linguistic creativity is essential. Familiarity with advertising trends is a key differentiator.

Key Responsibilities

Copywriting & Conceptual Development

• Write original, high-impact copy for ads (TV, digital, social), slogans, and video scripts (e.g., promos, brand films).
• Develop campaign concepts aligned with marketing goals, from brainstorming to execution.
• Adapt global brand messaging for the Brazilian market, ensuring cultural resonance.
• Partner with designers, videomakers, and marketers to turn ideas into polished deliverables.
• Present creative strategies and messaging recommendations to stakeholders.
• Ensure brand voice consistency across all touchpoints (e.g., product descriptions, social posts).

Creative Problem-Solving

• Tackle challenges with original, data-informed solutions (e.g., A/B testing copy variants).
• Stay updated on advertising trends (e.g., TikTok hooks, influencer scripts) and apply insights.
• Manage concurrent projects with tight deadlines (e.g., seasonal campaigns, flash sales).

Job Requirements

• Experience as a Creative Copywriter (agency, in-house, or freelance).
• Conceptual campaigns (e.g., full-funnel copy for promos, brand storytelling).
• Video scripts (TV commercials, digital ads) and slogans.
• Adaptability across tones (e.g., humorous, emotional, direct response).
• Advanced English (for localization and global collaboration).
• Degree in Journalism, Advertising, Marketing, or Communications.

Preferred Qualifications

• Basic understanding of visual storytelling (e.g., storyboarding, collaboration with designers).
• Familiarity with SEO/ASO basics and performance-driven copywriting.