Category Marketing Manager

Caderno Nacional; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma plataforma de mídia digital em São Paulo está à procura de um profissional de marketing para gerenciar campanhas e impulsionar vendas. O candidato ideal deve ter fortes habilidades analíticas e experiência em marketing digital e merchandising online. Este papel envolve desenvolver métricas de desempenho e otimizar experiências do cliente com foco em resultados. Candidaturas devem ser feitas através do portal Caderno Nacional.

Qualificações

• Capacidade de operar tanto estrategicamente quanto taticamente.
• Abordagem prática para realizar tarefas.
• Habilidade analítica forte, utilizando dados para fundamentar suposições.
• Experiência em merchandising online e e-commerce.
• Atenção aos detalhes e capacidade de gerenciar prioridades.

Responsabilidades

• Gerenciar campanhas no dia a dia para impulsionar vendas.
• Desenvolver e analisar métricas de desempenho.
• Colaborar com equipes internas para melhorar experiências do cliente.
• Propor e gerenciar planos de marketing online.

Conhecimentos

Análise de dados

Marketing digital

Merchandising online

A/B testing

Ferramentas

Excel

Descrição da oferta de emprego

Responsibilities

• Own on-site campaigns for your categories.
• Manage day-to-day campaigns to drive sales.
• Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
• Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
• Partner across internal teams to develop and implement optimal customer experiences.
• Work with cross-functional teams on campaign calendar and execution planning.
• Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
• Conduct regular quality control of our website by drawing on quantitative results.
• Continuously observe industry trends and refresh the website to reflect such trends.
• Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.

A day in the life

• Roll up the sleeves and execute the day-to-day campaigns to drive sales.
• Propose and analyze results of on-site experience testing, communicate learnings, and use the data to drive future tests.
• Propose and implement customer experience improvements by using customer data.
• Develop a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
• Develop a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
• Work with cross-functional teams, and communicate with internal and external stakeholders, while meeting tight deadlines.
• Monitor customer engagement through purchase intention metrics.
• Experienced with A/B testing and statistics.
• Advanced experience of analytical tools e.g. Excel.
• Familiarity with traffic metrics and reporting.

Qualifications

• Ability to operate both strategically and tactically.
• Hands-on approach to get things done.
• Strong analytical skills, leveraging data to back up assumptions and identifying opportunities.
• Experience in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences.
• High attention to detail and proven ability to manage competing priorities simultaneously.

Os interessados devem se candidatar através do portal Caderno Nacional