B2B Global Strategy Marketing Specialist

Motorola Mobility (A Lenovo Company); São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading mobile technology company is seeking a B2B Global Strategy Marketing Specialist in São Paulo, Brazil. In this role, you will coordinate marketing strategies, collaborate with various teams, and drive campaigns that enhance brand awareness and customer acquisition. The successful candidate will have a bachelor's degree, advanced English proficiency, and at least 5 years of experience in global marketing. You will be expected to leverage digital tools and analyze performance metrics while working in a dynamic and innovative environment.

Qualificações

• Minimum 5+ years of experience in branding, digital design, and global marketing campaigns.
• Proven expertise in B2B marketing within the device industry.
• Familiarity with customer journey, insights, and research.

Responsabilidades

• Coordinate strategy, development, and optimization of integrated marketing campaigns.
• Collaborate with product management and sales for successful execution.
• Conduct market research to develop targeted marketing plans.

Conhecimentos

Advanced English proficiency

Experience in branding

Digital design skills

Global marketing experience

Strong analytical skills

Presentation skills

Negotiation skills

Communication skills

Innovative and creative

Ability to work with virtual teams

Formação académica

Bachelor's degree or equivalent experience

Ferramentas

Digital marketing tools

Descrição da oferta de emprego

Join to apply for the B2B Global Strategy Marketing Specialist role at Motorola Mobility (a Lenovo Company)

Exciting opportunity to join one of the fastest growing mobile technology players in the world focused on the global marketing for Motorola's Enterprise business.

This role will support and drive Enterprise Marketing, working closely with key senior stakeholders across the organization including Sales, Product, Strategy Operations, and cross-functional teams.

Responsibilities

Coordinate strategy, development, and optimization of integrated campaigns focused on key Motorola priority solution themes that drive brand awareness, customer acquisition, and revenue growth.

Collaborate with product management, product marketing, sales, creative departments, external agencies, and partners to ensure alignment and successful execution of marketing initiatives.

Provide guidance and support to regional marketing teams, offering direction, training, and resources as needed.

Conduct market research and analyze industry trends to identify opportunities and develop targeted marketing plans for different regions and target audiences.

Leverage CRM, marketing automation, and other relevant touchpoints on the buying journey to develop lead generation and engagement programs.

Oversee the development and implementation of integrated marketing campaigns, including digital, email marketing, sales enablement, and content marketing.

Monitor and analyze marketing performance metrics, track campaign effectiveness, and provide insights and recommendations for optimization.

Measure and report on the success of marketing initiatives to senior management, highlighting key metrics and achievements.

Stay updated on industry best practices, emerging technologies, and marketing trends, and apply them to enhance marketing strategies and tactics.

Required Qualifications

Bachelor's degree or equivalent experience is required.

Advanced English proficiency.

At least 5+ years of experience in branding, digital design, and global marketing campaigns.

Preferred Qualifications

MBA or other relevant advanced degree is a plus.

Proven expertise in B2B marketing within the device (smartphone, PC, etc.) industry.

Experience working with cross-functional teams (e.g., product marketing, PR, CX).

Experience with customer journey, insights, and research.

Proven ability to work with geographically spread virtual teams.

Strong presentation, negotiation, and communication skills.

Demonstrated ability to define, refine, and implement processes, procedures, and policies.

Innovative and creative, with a proven track record of engaging others regarding new ideas and projects.

Strong analytical skills and proficiency in digital marketing tools and platforms.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.