Ad Operations Specialist

Aceolution; Propriá; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in digital advertising is seeking an Ad Operations Agent to manage programmatic ad campaigns. This role requires strong knowledge of the ad tech ecosystem, including experience with tools like Google Ad Manager. The ideal candidate will troubleshoot issues, optimize campaign performance, and ensure compliance with ad quality standards. This position will initially require 100% training from the office, transitioning to a hybrid work model thereafter, making it ideal for those ready to thrive in a dynamic environment.

Qualificações

• Strong understanding of the ad tech ecosystem and programmatic workflows (publisher-side).
• Hands-on experience with publisher-side tools: ad servers, SSPs, yield management.
• Ability to analyze campaign data and optimize for eCPM, fill rate, viewability, revenue.

Responsabilidades

• Manage & execute programmatic campaigns across publisher platforms from setup to launch.
• Monitor & optimize delivery and pacing for performance KPIs: impressions, fill rate, CPM.
• Troubleshoot ad delivery issues involving creatives, tags, wrappers.

Conhecimentos

Understanding of ad tech ecosystem

Hands-on experience with publisher-side tools

Knowledge of ads processing end-to-end

Familiarity with DSPs and how they transact

Experience with ad servers and trafficking concepts

Solid understanding of ad formats

Ability to analyze campaign data

Strong problem-solving skills

Clear communication skills

Ferramentas

Google Ad Manager

DSPs

Reporting/Analytics tools

Descrição da oferta de emprego

About the Role

We’re looking for an Ad Operations Agent with strong exposure to the programmatic advertising ecosystem, especially on the publisher side. The ideal candidate has hands‑on experience running ad campaigns end‑to‑end—understanding how ads are set up, validated, trafficked, and go live—with a proven ability to optimize performance across publisher platforms. Familiarity with DSPs, SSPs, and ad tech tools is essential, though deep expertise in every platform is not required.

Work model : 100% training from office in single shift and post that Hybrid in 24*7 shift model

Key Responsibilities

• Manage & execute programmatic campaigns across publisher platforms from setup to launch.
• Coordinate ad trafficking, QA, and go‑live across multiple inventory sources (web, app, CTV as applicable).
• Monitor & optimize delivery and pacing for performance KPIs: impressions, fill rate, viewability, CPM / eCPM, CTR, revenue, etc.
• Troubleshoot ad delivery issues involving creatives, tags, wrappers, targeting, brand safety, and reporting discrepancies.
• Collaborate with sales, product, yield, and engineering to ensure smooth execution and timely issue resolution.
• Analyze performance data to provide actionable insights that improve monetization and yield.
• Ensure compliance with publisher policies, brand safety, ad quality standards, and privacy regulations.
• Support integrations & workflows involving SSPs, ad servers, and DSPs (e.g., line items, deals, private marketplaces, header bidding).
• Maintain documentation & reporting for live and completed campaigns, including post‑campaign analysis.
• Contribute to process improvement, playbooks, and best practices for ad ops and yield optimization.

Required Skills & Qualifications

• Strong understanding of the ad tech ecosystem and programmatic workflows (publisher‑side).
• Hands‑on experience with publisher‑side tools: ad servers (e.g., Google Ad Manager), SSPs, yield management.
• Knowledge of how ads are processed end‑to‑end: ingestion, validation, approvals, trafficking, optimization, delivery.
• Familiarity with DSPs (e.g., DV360, The Trade Desk, MediaMath, or similar) and how they transact with publisher inventory.
• Experience with ad servers and trafficking concepts: line items, creatives, tags, macros, targeting, frequency caps, passbacks, priority levels.
• Solid understanding of ad formats (display, video, native, rich media) and associated measurement (viewability, VAST / VPAID, MRC standards).
• Ability to analyze campaign data and optimize for eCPM, fill rate, viewability, revenue, and delivery.
• Strong problem‑solving and troubleshooting skills with attention to detail.
• Clear communication and cross‑functional coordination skills; comfortable working with technical and commercial teams.

Preferred Experience

• Experience with header bidding (Prebid, TAM, Open Bidding) and deal management (PMPs, programmatic guaranteed).
• Comfort with privacy & compliance topics (GDPR, CCPA, COPPA) and brand safety solutions (IAS, DoubleVerify, MOAT).
• Familiarity with reporting and analytics tools (Looker, Tableau, Google Analytics, GAM queries).
• Basic understanding of ad quality, creative validation, blocklists / allowlists, and supply path optimization.
• Experience with CTV / mobile app monetization, SDKs, and mediation (if relevant to your stack).
• SQL or Excel proficiency for data analysis is a plus.

Tools & Platforms (Examples)

• Ad Server: Google Ad Manager (GAM) or equivalent
• SSPs: Magnite, PubMatic, Xandr, Index Exchange, OpenX (as applicable)
• DSPs: DV360, The Trade Desk, MediaMath, Amazon DSP (familiarity required, deep expertise not mandatory)
• Verification / Brand Safety: IAS, DoubleVerify, MOAT
• Tagging / QA: VAST / VPAID validation, creative wrappers, custom macros
• Analytics / Reporting: GAM reporting, Excel / Sheets, BI tools