Web3 Social Media Specialist (Facebook/ LinkedIn)

Hyphen Connect; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading crypto/web3 company in Dubai is seeking a Web3 Social Media Specialist. This role focuses on driving growth and engagement on Facebook and LinkedIn through high-quality content and data-driven strategies. Ideal candidates have a solid understanding of social media algorithms and experience in managing influencer networks. Excellent communication skills and the ability to maintain consistent posting schedules are essential.

Qualifications

• Proven experience growing Facebook and LinkedIn accounts.
• Strong knowledge of platform algorithms.
• Skilled in managing supporter/influencer networks.

Responsibilities

• Launching accounts with high-quality video posts.
• Posting every 24-72 hours with focus on content quality.
• Monitoring KPIs and reporting insights to leadership.

Skills

Social media algorithms

Audience engagement

Content curation

Communication skills

Data-driven tactics

Job description

Web3 Social Media Specialist (Facebook/ LinkedIn)

Dubai

Our client is a leading crypto/ web3 company in Dubai. This Social media specialist will drive the company's growth and engagement, primarily on Facebook and LinkedIn. This will strategically build and optimize company's presence on both platforms, focusing on organic growth, audience engagement, and brand visibility. This hands‑on role requires deep knowledge of social media algorithms, data‑driven tactics, and high‑quality content curation.

Key Responsibilities

• Launch accounts with high-quality video posts, secure immediate engagement from high-value accounts, and re‑deploy monthly boost campaigns to maintain algorithmic performance.
• Post every 24‑72 hours (Facebook: 1/3 video posts; LinkedIn: all posts with media), focusing on high-quality images, videos, and professional blog‑style content repurposed from company articles.
• Coordinate supporter accounts to engage fully on initiation/boost posts, limit to 25% on regular posts, and restrict engagement to once weekly per account.
• Actively participate in relevant Facebook groups (3×/week/group) and comment 5+ times daily on trending LinkedIn posts to build trust and visibility.
• Monitor KPIs (reach, engagement, follower growth), test posting strategies, and report insights to leadership.

Requirements

• Proven experience growing Facebook and LinkedIn accounts with strong knowledge of platform algorithms.
• Skilled in managing supporter/influencer networks and executing organic engagement strategies.
• Excellent written communication and content curation skills for high-quality, professional posts.
• Ability to maintain consistent posting schedules and deliver data-driven results.
• Experience with crypto, fintech, or Web3 brands is a plus.