Traditional Marketing

Aquarius Worldwide; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm in Dubai is seeking a Traditional Marketing Specialist to enhance brand visibility through offline strategies. You will oversee outdoor advertising, organize brand activations, and coordinate media placements. Candidates should have 3–5 years of marketing experience, a degree in Marketing or Business Administration, and fluency in English, with Arabic being a plus. This role is crucial for sectors like retail and hospitality that emphasize physical consumer interactions.

Qualifications

• 3–5 years of experience in a marketing role.
• Strong knowledge of high-traffic locations and key seasonal events.

Responsibilities

• Plan and manage outdoor advertising placements including billboards.
• Organize and supervise brand activations and product launches.
• Coordinate ad placements in major newspapers and luxury magazines.
• Oversee production of brochures and flyers.
• Negotiate contracts with vendors and logistics providers.
• Ensure compliance with National Media Council guidelines.

Skills

Experience in traditional media channels

Strong negotiation skills

Knowledge of Dubai market

Fluency in English

Arabic language skills

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Overview

As a Traditional Marketing Specialist with 3–5 years of experience, you will focus on “offline” marketing strategies to enhance brand visibility across Dubai. In 2026, this role remains vital for high-end retail, real estate, and hospitality sectors that prioritize physical consumer touchpoints and prestige branding. (Traditional Marketing)

Key Responsibilities

• Outdoor Advertising (OOH): Plan and manage large-scale advertising placements, including billboards on Sheikh Zayed Road, digital signage in Dubai Mall, and lamp-post banners.
• Events & Activations: Organize and supervise physical brand activations, product launches, and trade show participation at venues like the Dubai World Trade Centre.
• Print Media Management: Coordinate with major UAE newspapers and luxury magazines for ad placements, press releases, and editorial features.
• BTL (Below the Line) Marketing: Oversee the production and distribution of physical marketing collateral such as brochures, flyers, and point-of-sale displays.
• Vendor & Agency Coordination: Negotiate contracts with printing houses, signage contractors, and logistics providers to ensure high-quality and timely delivery.
• Regulatory Compliance: Ensure all physical advertisements comply with the National Media Council (NMC) guidelines and respect local UAE cultural values.

Required Skills & Qualifications

• Experience: 3–5 years in a marketing role, specifically handling offline or traditional media channels within the UAE.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Traditional Marketing
• Market Insight: Strong knowledge of the Dubai market, including high-traffic locations and key seasonal events (e.g., Ramadan, Dubai Shopping Festival).
• Negotiation: Excellent communication and negotiation skills for managing external vendors and media partners.
• Language: Fluency in English is mandatory; Arabic language skills are a significant advantage for this role.