Social Media Executive

Bayut | dubizzle; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate technology platform in the UAE is looking for a Social Media Executive to enhance brand visibility and drive engagement through creative content. You will develop social media strategies and create compelling content across multiple platforms. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in social media management, with strong skills in video creation and community engagement.

Benefits

Competitive tax-free salary

Comprehensive health insurance

Annual air ticket allowance

Employee discounts

Learning & development opportunities

Qualifications

• Minimum 3 years of relevant experience in social media management or content creation.
• Experience in creating video content and being on camera is a must.
• Strong understanding of social media trends and best practices.

Responsibilities

• Develop and execute a dynamic social media strategy for increased visibility.
• Create engaging video content and participate in trending conversations.
• Monitor social media conversations and engage with followers professionally.

Skills

Social media management

Content creation

Video editing

Community engagement

Storytelling

Communication skills

Education

Bachelor’s degree in media, journalism, marketing, or communications

Tools

Social media analytics tools

Video editing software

Job description

Property Monitor is the UAE’s leading real‑estate technology and market intelligence platform, recently acquired by Dubizzle Group. At Property Monitor, we empower developers, brokers, investors, and property professionals with authoritative data and powerful analytics, enabling them to make faster, smarter, and more informed decisions. As part of Dubizzle Group, we are alongside five powerhouse brands – including market‑leading platforms like Bayut and dubizzle trusted by over 123 million monthly users. Together, these brands shape how people buy, sell, and connect across real‑estate, classifieds, and services in the UAE and broader region.

Role Overview

As a Social Media Executive, you will be responsible for building and maintaining the company’s presence on various social media platforms and creating engaging content. You will play a key role in growing brand awareness, fostering community engagement, and driving social media performance. You are expected to be an energetic, creative, and confident individual who is comfortable being in front of the camera and can connect authentically with the audience. You will be responsible for storytelling, engaging followers, and accurately representing the company’s products, services, and culture across platforms such as Facebook, YouTube, Instagram, TikTok, LinkedIn, and more.

Responsibilities

• Develop and execute a dynamic social media strategy, leveraging existing and emerging platforms to increase brand visibility.
• Act as the face and voice of the brand by creating engaging video content, hosting live sessions, and participating in trending social media conversations.
• Create compelling, high‑quality content (videos, reels, stories, posts) that resonates with the target audience and aligns with the brand identity.
• Ideate and implement creative campaigns that enhance audience interaction and drive engagement.
• Work closely with the design, brand marketing, and sales teams to develop detailed content calendars.
• Stay updated on trends, social media algorithms, and platform best practices to optimise content reach and engagement.
• Monitor social media conversations, engage with followers, and respond to queries, comments, and messages in a timely and professional manner.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand the brand’s reach.
• Analyse social media insights and performance metrics to assess campaign effectiveness and provide recommendations for improvement.
• Keep an eye on competitor activities and industry trends to ensure the brand remains ahead in the social media landscape.
• Ensure brand consistency in messaging, visuals, and tone across all platforms.
• Test and implement new social media tools, features, and trends to enhance brand engagement.
• Plan and execute social media advertising campaigns in collaboration with the digital marketing team.
• Work within a fast‑paced, high‑performing team.

Benefits & Work Environment

• Multicultural environment with over 50 different nationalities.
• Competitive tax‑free salary.
• Comprehensive health insurance.
• Annual air ticket allowance.
• Employee discounts at multiple vendors across the emirates.
• Rewards & recognitions.
• Learning & development opportunities.

Qualifications

• Bachelor’s degree in media, journalism, marketing, communications, or a related field.
• Minimum 3 years of relevant experience in social media management, content creation, or a related role.
• Experience in creating video content and being on camera is a must.
• Prior experience in real‑estate or a similar industry is a plus.
• Strong understanding of social media trends, algorithms, and best practices.
• Knowledge of social media analytics and reporting tools.
• Familiarity with video editing software and content creation tools.
• Strong video creation and storytelling abilities, with excellent communication skills, both written and verbal.
• Ability to engage and connect with audiences authentically.
• Creativity in producing compelling and high‑quality content.
• Organisational skills with attention to detail.
• Ability to work in a fast‑paced, dynamic environment.
• Energetic, confident, and charismatic personality.
• Self‑starter with a proactive approach to content creation.
• Adaptable to evolving social media trends.
• Collaborative mindset with a passion for community engagement and a good sense of humour.

Dubizzle Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.