Overview
Position: Senior Program Manager - Home Finance
Location: Dubai
Role Purpose:
To support the Head of Product Management to manage the performance of Home Finance products as per the bank's strategy including but not limited to product marketing process improvement revising risk and operational processes. The role also involves overseeing the Business Development activity through ties with Government Housing Programs, Land Departments, Developers, and Mortgage brokers.
Responsibilities
Financials:
- Work with the head of product on the preparation and recommendation of products budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalized upon.
- Design and test financial models to forecast new products feasibilities based on practical business assumptions and empirical data.
Products:
- Manage and prepare products (design development and enhancement) to ensure that products are in line with the market needs. Take the lead in product innovation and marketing.
- Develop and effectively cascade the bank's management strategy into Home Finance Department strategy and translate it into business plans, products, strategic initiatives, marketing and business development steps to ensure vertical alignment and horizontal integration with other interfacing functional strategies.
- Maintain product/credit programs and manuals up to date with necessary procedures and approvals. This document should cover all aspects of the product such as strategic partnerships, product description, sales channels, distribution, third parties agreements, lists of current business partners, org charts, financials, special product memos, etc.
- Constantly work on enhancing the current process by identifying gaps and opportunities for improvement including technology, WFS, CRM systems, etc.
Business Development:
- Transform strategy into business partnerships with mortgage brokers, Real Estate brokers, developers, evaluators, land departments, government programs, title transfer officers, and solicitors through MOU signing process.
Marketing:
- Coordinate with Marketing Team on advertising campaigns.
- Track effectiveness of HF product & marketing campaigns.
- Roll out new products & campaigns to the branch network, call center and sales teams.
Results expected:
- Monitor monthly product revenue and expenditure against established budgets and understand/manage variances to budget and prior period.
- Track product performance on a monthly basis to ensure achievement of strategic financial objectives.
- Prepare and renew product/credit programs on a yearly basis aligned with business goals.
- Prepare and implement HF assets, product strategies, plans and programs and monitor product revenue and expenditure against budget/targets.
- Recommend pricing/charges based on market scan and analysis for each product to ensure pricing aligns with product strategy.
- Implement new product proposals and align policies, procedures and process flow in coordination with Sharia, Legal, ITD, ICD, CRM, WFO and Marketing departments.
- Initiate new processes and review existing processes for enhancements by liaising with other support departments to get products approved and implemented.
- Propose and manage product communications and implement them in line with the bank's standard of communication across all delivery channels.
- Develop the following sales channels: Governmental Housing programs; Mortgage and real estate brokers; Developers.
Training:
- Prepare training programs for HF ROs / RMs and orientations for ADIB new joiners.
Specialist Skills / Technical Knowledge Required for this role:
- Bachelor's degree in business with preferably a specialization in Finance or Accounting.
- 8 - 10 years relevant experience in the banking sector with minimum 3 years in any area of Home Finance Product/ Policy/ Marketing/ Business Development or Operations.
- Understand Home Finance & Real Estate market / industry dynamics and key drivers of change in market conditions.
- Understanding of workings of various Government Housing Programs operating in the UAE.
- Good knowledge of UAE Banking practices, regulations and risks.
- Good planning, organization, interpersonal and communication skills.
- Good with drafting approval memos, preparing presentations and external communication.
- MIS Skills
- Project management skills.
- Time management skills.
- PC literate with exceptional analytical skills.
Required Experience:
Manager