Senior Marketing Leader: Brand, Growth & Experiences

Joud Coffee; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent UAE coffee brand is seeking a Senior Marketing Manager to lead marketing across brand, content, and growth strategies. This leadership role requires 6-10+ years of marketing experience, with a focus on building a strong team and executing measurable outcomes. Fluent Arabic and English are required, along with a passion for hospitality and the UAE culture. Candidates should have a background in F&B or lifestyle marketing, and a solid track record of multi-channel execution.

Qualifications

• 6-10+ years in marketing with experience in brand, content, social, growth, and partnerships.
• Strong creative judgment and execution discipline.
• Experience managing agencies/partners and leading teams.
• UAE cultural fluency and F&B/lifestyle experience preferred.
• Fluent in Arabic and English.

Responsibilities

• Lead JOUD's marketing engine including brand, content, and partnerships.
• Build and run the annual marketing calendar and campaign roadmap.
• Establish governance and quality control in marketing executions.
• Lead performance marketing strategy and establish measurable outcomes.
• Build and lead a high-performing marketing team.

Skills

Creative judgment

Digital marketing

Team leadership

UAE cultural fluency

Fluent Arabic

Job description

A prominent UAE coffee brand is seeking a Senior Marketing Manager to lead marketing across brand, content, and growth strategies. This leadership role requires 6-10+ years of marketing experience, with a focus on building a strong team and executing measurable outcomes. Fluent Arabic and English are required, along with a passion for hospitality and the UAE culture. Candidates should have a background in F&B or lifestyle marketing, and a solid track record of multi-channel execution.