Senior Manager - Wellness Marketing - Jumeirah Group & Corporate

Jumeirah Group - Other locations; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A luxury hospitality brand in the United Arab Emirates is seeking a Senior Manager - Wellness Marketing to lead the development and execution of wellness marketing strategies. Responsibilities include planning multi-channel campaigns, conducting market research, and managing budgets, ensuring brand consistency across platforms. The ideal candidate will have 5-8 years of marketing experience in wellness sectors, expertise in digital and traditional channels, and proficiency in marketing analytics tools. The role offers a supportive environment and competitive tax-free salary.

Benefits

Colleague discounts on food and beverage

Comprehensive healthcare coverage

Paid annual leave

Access to Learning & Development programmes

Qualifications

• 5 - 8 years of marketing experience, primarily in wellness sectors.
• Experience with integrated marketing campaigns across digital and traditional channels.
• Proficiency in budget management and marketing analytics.

Responsibilities

• Support development of wellness marketing strategies aligned with business goals.
• Plan and deliver multi-channel marketing campaigns to quality standards.
• Conduct market research to identify trends and customer insights.

Skills

Marketing campaigns

Market research

Budget management

Digital marketing

Customer insights

Tools

Marketing analytics tools

CRM systems

Job description

About Jumeirah

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates a portfolio of 31 exceptional properties across 13 countries in the Middle East, Europe, Asia, and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and since then the brand has become known for its distinguished beachfront resorts, esteemed city hotels, and exclusive branded residences. Jumeirah is synonymous with Arabian luxury hospitality and the ability to craft distinctive, purposeful experiences for the world’s most discerning travellers.

About The Job

An exciting opportunity has arisen for a Senior Manager - Wellness Marketing to join Jumeirah Group & Corporate. The main duties and responsibilities of this role include:

• Support the development and execution of wellness marketing strategies aligned with Jumeirah’s business goals, brand values, and positioning.
• Plan, coordinate, and deliver multi-channel marketing campaigns on time and to quality standards.
• Conduct market research and performance analysis to identify trends, customer insights, and competitor activity, and translate findings into actions.
• Collaborate with internal teams and external partners to ensure integrated marketing initiatives and consistent brand execution.
• Manage digital marketing activities, budgets, and ROI, including social media, email, content, SEO, and spend tracking.
• Monitor KPIs, report results to stakeholders, recommend improvements, and support the development of junior team members.

About You

The ideal candidate for this position will have the following experience and qualifications:

• 5 - 8 years of experience in marketing, with a significant portion in the wellness sectors.
• Proven track record in developing and executing integrated marketing campaigns across digital and traditional channels. Familiarity with brand management and maintaining brand consistency across multiple platforms.
• Hands‑on experience in budget management and ROI optimization for marketing initiatives. Experience in market research, data analysis, and translating insights into actionable strategies. Proficiency in marketing analytics tools and CRM systems.
• Knowledge of luxury wellness trends, customer behavior, and competitive landscape is highly desirable.

About The Benefits

At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development.

• Supportive and inclusive work environment
• Access to Learning & Development programmes and clear career pathways
• Colleague discounts on food, beverage, and hotel stays worldwide
• Comprehensive healthcare and life insurance coverage
• Paid annual leave entitlement
• Incentive programmes aligned with leadership performance
• Competitive tax‑free salary paid in UAE Dirhams (AED)