Senior Manager, Frontline Marketing

Coca Cola; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading beverage company in Dubai is seeking a seasoned marketing professional to lead and execute the marketing agenda in the region. This role requires at least 7 years of experience in marketing and leadership, where you'll drive brand strategies and operationalize the annual business plan. You'll collaborate closely with local teams and agencies to optimize marketing performance and ensure sustainable growth, leveraging advanced marketing tools and insights.

Qualifications

• 7+ years of significant marketing and leadership experience, including analytics, brand strategies, and P&L ownership.
• Experience across various marketing disciplines: innovation, creative strategy, connections, and category growth strategies.
• Strong business acumen and growth mindset.

Responsibilities

• Lead marketing agenda and operationalization of the annual business plan.
• Define and execute performance metrics for marketing.
• Collaborate with local agencies to enhance marketing efforts.

Skills

Agile

AI Concepts

Audience Engagement

Brand Strategy

Creative Strategies

Data Insights

Data Strategies

Design

Design Thinking

Experimentation

Ideas Generator

Influencer Marketing

Market Segmentation

Negotiation

Omnichannel Interactions

Portfolio Strategies

Revenue Growth Management

Social Media

Storytelling

Sustainability

System Economics

User Experience (UX) Design

Job description

Description

Summary: EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step‑change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data‑and tech‑enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long‑term growth + OU‑wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

World‑class, rounded marketing operator and strategy crafting. True E2E (End to End) marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP (Long‑Range Plan) and OU‑wide projects while within markets the focus is ABP (annual business plan) creation / operationalization.

• Portfolio‑wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX (integrated marketing experience) team (media, content, epics SMEs‑ subject matter experts) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• The team size spam from none 3 talents depending on market size/ potential

Experience & Critical Requirements

• Significant marketing and leadership experience (7 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Advanced business, commercial acumen (RGM Revenue Growth Management experience is nice to have).
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design