Senior Communications Manager

Parfums Christian Dior; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury beauty brand in Dubai is seeking a Senior Communications Manager to lead press and celebrity strategies. The role requires over 8 years of experience in luxury communications, managing high-profile events, and driving brand visibility in the region. Ideal candidates will have strong media relationships and a strategic mindset, with the ability to thrive in a fast-paced environment. This position offers a dynamic opportunity to shape the luxury beauty landscape in the MENA region.

Qualifications

• Proven experience in executing high-profile events.
• Strong relationships with press and influencers in the region.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Lead press and media strategy for the brand.
• Oversee celebrity partnerships and brand ambassador activations.
• Manage the execution of high-impact events and experiences.

Skills

Luxury brand storytelling

Media relations

Event management

Budget management

Communication skills

Education

8+ years of experience in Communications

Job description

Position

THE CONTEXT ________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

Job responsibilities

YOUR IMPACT ___________

Dior Beauty is seeking a Senior Communications Manager with a strong background in luxury, celebrity relations, and high-profile events to lead press, celebrities and brand ambassadors, and event strategies across the MENA region. This role is pivotal in shaping the brand’s visibility and desirability, ensuring Dior maintains its leadership in the luxury beauty space.

This position reports directly to the Communications Director and manages one Communications Executive.

YOUR MISSION ____________

Press & Media Strategy

• Develop and execute a press and media strategy to ensure Dior remains the most talked-about beauty brand in the region.
• Secure top-tier editorial placements across print, digital, and social media, maintaining Dior’s position as an industry leader.
• Build and nurture relationships with key journalists, editors, and media stakeholders to drive impactful storytelling.
• Manage the editorial budget to maximize visibility and impact.

Celebrity & Brand Ambassadors

• Lead celebrity regional partnerships and oversee brand ambassador activations, ensuring strong visibility and alignment with Dior’s luxury positioning.
• Manage relationships with agents, publicists, and key industry players to identify strategic talent opportunities.
• Work closely with global teams to localize and amplify international ambassador campaigns.
• Collaborate closely with Dior Couture counterparts to ensure brand image coherence and maximize visibility.
• Ensure Dior Beauty is highly visible at major red carpet moments in the Middle East, such as the Red Sea Film Festival, Joy Awards, and other high-profile regional events.
• Manage the ambassadors' budget, optimizing investments to maximize reach and engagement.

Events & Experiences

• Oversee the execution of high-impact events, from product launches to VIP experiences and fashion week activations.
• Drive the local Events executions, with the support of all the Communications team. Ensure Dior’s events reflect the brand’s exclusivity, and storytelling, generating earned media and social buzz.
• Collaborate with internal teams to align event strategies with broader objectives.

Leadership & Cross-functional Collaboration

• Lead and develop a Communications Executive, fostering growth and excellence within the team.
• Work closely with the extended Communications team, regional and global teams, aligning on best practices, brand positioning, and campaign execution.
• Monitor KPIs, ensuring all initiatives drive measurable impact on Dior’s brand equity and desirability.

Travel

• Expected to travel 6-8 times per year within the GCC region or internationally for events and press and VIPs engagements.

Profile

Competencies & Qualifications

• 8+ years of experience in Communications and Celebrity PR within the luxury, beauty, or fashion industry.
• Strong relationships with press, influencers, and celebrity agents in the region.
• Proven experience in executing high-profile events and managing talent partnerships.
• Experience in budget management.
• Ability to thrive in a fast-paced, highly strategic yet hands-on environment.
• Deep understanding of luxury brand storytelling and earned media strategies.
• Impeccable brand representation skills, embodying Dior in all professional interactions.
• Excellent communication skills in English; French or Arabic is a plus.

PARFUMS CHRISTIAN DIOR
MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines. The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.