Sales Lead - Traditional Trade

Michael Page International (UAE); Dubai; On-site; AED 180,000 - 250,000; Full time

Job summary

A leading FMCG business is seeking a Sales Leader to develop strategies and oversee a high-performing team in the UAE. The ideal candidate will have extensive experience in FMCG sales and strong leadership skills to drive growth in the Traditional Trade and HORECA markets.

Benefits

Competitive package and benefits

Qualifications

• Minimum 10 years of FMCG sales experience.
• At least 5 years in a leadership role overseeing Traditional Trade.
• Proven success in managing large sales teams.

Responsibilities

• Develop and execute sales strategy for Traditional Trade and HORECA channels.
• Drive revenue growth through structured sales planning.
• Lead and mentor a high-performing sales team.

Skills

Sales Strategy Development

Leadership

Analytical Skills

Communication

Stakeholder Management

Job description

• Strong FMCG Sales & Leadership experience in Traditional Trade Channel
• Opportunity to work with an exciting FMCG Business growing in the region

About Our Client

A Global FMCG business growing its footprint in the Middle East

Job Description

• Develop and execute the overall sales strategy for Traditional Trade and HORECA channels.
• Drive revenue growth and market share through structured sales planning, coverage expansion, and execution excellence.
• Lead, mentor, and develop a high-performing sales team, including Area Sales Managers, Supervisors, and Field Force.
• Oversee the full sales P&L, pricing strategies, trade investments, and promotional planning for both channels.
• Manage relationships with key retailers, wholesalers and HORECA accounts
• Monitor sales performance, market trends, and competitor activity to proactively identify opportunities or threats.

The Successful Applicant

• Minimum 10 years of FMCG sales experience, with at least 5 years in a leadership role overseeing Traditional Trade
• Proven success in managing large sales teams and direct sales networks across the UAE/GCC.
• Strong analytical skills and commercial acumen, with hands-on experience in trade terms, pricing, and revenue management.
• Excellent leadership, communication, and stakeholder management skills.
• Fluency in English is required; Arabic is a strong advantage.
• Must be based in the UAE

What's on Offer

Competitive package and benefits