Product Manager - Digital Brand (MENA)

Substance | Level Up by Substance; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A digital product company is seeking a highly analytical Product Manager to shape and scale their brand in the MENA region. This role involves driving product strategy through data insights, optimizing digital experiences, and collaborating with cross-functional teams to deliver innovative solutions. Candidates should have extensive product management experience, strong analytical skills, and a grasp of AI features.

Qualifications

• 6–8 years in product management or growth analytics in digital B2C.
• Strong grasp of telco/digital metrics and analytics tools.
• Experience in AI features preferred.

Responsibilities

• Support in building and delivering the product roadmap.
• Define and track KPIs; monitor data pipeline effectiveness.
• Optimize performance based on insights and recommendations.
• Conduct market and customer research for innovation.
• Enhance digital experiences based on data insights.
• Partner with teams for smooth feature delivery.

Skills

Product management

Growth analytics

AI/ML product knowledge

SQL

Excel

Data analysis

Customer insights

Job description

This role is for someone who thrives on data, impact, and building digital products that scale fast.

We’re hiring a highly analytical, insight-driven Product Manager to shape and scale our new digital brand in the MENA region. This role is about turning customer data and business goals into digital products that perform. You’ll work end‑to‑end: strategy, delivery, tracking, and continuous improvement across multiple touchpoints—from digital journeys and self‑care tools to AI‑powered personalization.

Responsibilities

• Support the Head of Product in building and delivering the roadmap, aligning to growth targets and regional priorities.
• Define and monitor KPIs: set success metrics before launch and ensure the right data pipelines are in place.
• Track and optimize performance: monitor acquisition, engagement, retention, churn, ARPU; turn insights into clear recommendations.
• Market and customer research: benchmark, run feedback loops, analyze unmet needs, and identify opportunities for innovation (with a focus on AI).
• Feature enhancements and CX optimization: improve digital experiences based on business value and customer insights.
• Data‑led decisions: use SQL, Excel, and dashboards to influence product and commercial outcomes.
• Cross‑functional delivery: partner with design, engineering, and commercial teams to bring features to market smoothly.

Qualifications

• 6–8 years in product management, growth analytics, or AI/ML product roles within digital‑first B2C (telco, fintech, e‑commerce).
• Strong grasp of telco/digital metrics (ARPU, churn, DAU/MAU, adoption).
• Skilled in SQL & Excel (Python/R a plus).
• Experience turning complex data into clear product recommendations.
• Comfortable in agile, test‑and‑learn environments.
• Prior exposure to MENA markets, subscription models, or telecom is a plus.
• Hands‑on experience with AI features (personalization, predictive analytics, conversational interfaces) is strongly preferred.

Hybrid (office and home) at Substance. If your profile aligns with what we need, you’ll hear from us within 1‑2 weeks. We value your interest and will keep you in mind for future roles where your skills can make an impact.