Product Lead

Starzplay Arabia; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading streaming service provider is seeking a Product Lead in Abu Dhabi to define and lead the complete user journey from onboarding to renewal. You will manage subscription plans across multiple channels and oversee monetization strategies while coordinating cross-functional teams. The ideal candidate has extensive product management experience, particularly with subscription-based platforms and ad technologies. Strong analytical and leadership skills are essential for success in this role.

Qualifications

• 57 years of product management experience in subscription‑based B2C platforms.
• Deep understanding of subscription lifecycle logic and backend coordination.
• Direct experience managing plans inside App Store Connect and Google Play Console.

Responsibilities

• Define and lead the end‑to‑end user lifecycle from onboarding to reactivation.
• Manage all subscription plans across various channels.
• Act as the go‑to product owner for App Store Connect and Google Play Console.
• Lead implementation of lifecycle segmentation and retention campaigns.

Skills

Product management experience in subscription‑based B2C platforms

Understanding of IAP systems

Experience with CleverTap, GA4, Firebase, Hotjar, Appsflyer

Knowledge of ad monetization

Fluency in Arabic

Tools

CleverTap

GA4

Firebase

Hotjar

Appsflyer

Google Play Console

App Store Connect

Job description

STARZPLAY is looking for a Product Lead who operates at the intersection of user psychology, platform monetization, and technical depth. You’ll own the full user journey from the moment someone lands on our platform to their first subscription, every renewal, and even the moment they choose to cancel (and ideally come back).

This isn’t a role where you’re buried in feature specs or stuck in alignment loops. You’ll build and lead the systems that drive our growth, working side‑by‑side with Marketing, Engineering, Data, CRM and Finance. You’ll lead a small, high‑performing team and take full ownership of strategic flows from how we monetize sports events to how we structure retention save logic.

You won’t be expected to execute every campaign or backend config yourself. But you do need to understand exactly how they work, how they break, and when to step in.

What You’ll Own

The Complete User Journey

• Define and lead the end‑to‑end lifecycle across onboarding, engagement, cancellations and reactivation
• Collaborate with CRM and Data to surface early churn indicators and deploy product‑level interventions
• Own the deactivation flow including save logic, eligibility rules, backend transitions and user experience across platforms
• Monitor how users move through key funnel stages and ensure the experience supports both acquisition goals and long‑term retention

Subscription Strategy & SVOD

• Manage all subscription plans across Apple, Google Play and direct billing channels, including plan transitions, eligibility, renewals and cancellations
• Lead pricing and promotional planning from regional localization to high‑stakes content moments like major sporting events
• Coordinate execution across backend, frontend, CRM and platform operations to ensure compliance and consistency
• Think strategically about how value is packaged and communicated across different user types and market segments

Platforms Mastery

• Act as the go‑to product owner for App Store Connect and Google Play Console, working closely with Product Marketing to keep everything aligned
• Coordinate with marketing teams for ASO, custom product pages, in‑app events, offer visibility and release timelines
• Ensure backend logic and storefront configurations remain synced, especially during complex campaigns or multi‑market rollouts

Data Discovery & Insights

• Lead CleverTap implementation and logic for lifecycle segmentation, behavioral targeting and retention campaigns
• Partner with Analytics and Engineering to maintain clean, useful event structures across Firebase, GA4, Hotjar and Appsflyer
• Own the performance narrative: you’ll connect dots between data and business outcomes and take action when needed without waiting for consensus

AdTech & AVOD

• Oversee product logic for AVOD and hybrid monetization models across web, mobile and CTV
• Collaborate with AdOps and Engineering to coordinate delivery through Google Ad Manager, FreeWheel and Amazon MediaTailor
• Define access models and upsell flows that ensure monetization doesn’t compromise viewing experience
• Support platform health by resolving ad‑related UX issues quickly and proactively

What You Bring

• 57 years of product management experience in subscription‑based B2C platforms
• Deep understanding of IAP systems, subscription lifecycle logic and backend coordination
• Direct experience configuring offers and managing plans inside App Store Connect and Google Play Console
• Experience building pricing, packaging and promotional strategies across platforms and geographies
• Hands‑on experience with CleverTap, GA4, Firebase, Hotjar and Appsflyer
• Strong knowledge of CSAI and SSAI ad monetization with experience across GAM, FreeWheel and MediaTailor
• Proven track record managing cross‑functional projects across engineering, marketing, CRM, data, legal and finance
• Arabic fluency is a plus, not mandatory.

Why This Role Matters

This role doesn’t just support growth; it defines it. The systems you lead will shape whether users convert, how long they stay and what they’re willing to pay for.

Required Experience:

Senior IC