Paid Ads Creative Strategist for GCC Markets

division50; Remote; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm is seeking a Paid Advertising Creative to drive campaign strategies across Meta, TikTok, and Google Search for clients in the UAE and Saudi Arabia. The role requires designing ad concepts, collaborating with media buyers, and presenting ideas confidently. The ideal candidate must be fluent in Arabic and have experience in creating effective ads for the GCC market. This is a fully remote position offering the freedom to innovate and test creative strategies.

Qualifications

• Direct experience creating ads for UAE or Saudi Arabia.
• Proven experience writing Arabic ad scripts.
• Strong understanding of Meta, TikTok, and Google Search ads.

Responsibilities

• Design ad concepts for platforms including Meta and TikTok.
• Create campaign angles and high-converting scripts.
• Collaborate with media buyers to evaluate performance.
• Conduct research on trending ads in UAE and KSA.

Skills

Fluent Arabic (written and spoken)

Strong English

Understanding of GCC cultural nuances

Confident presenting ideas

Experience in two relevant industries

Job description

About the Role

This is a paid advertising creative role, not a social media or content posting job.

You will own the creative strategy and execution for paid campaigns across Meta, TikTok, and Google Search for clients in UAE and Saudi Arabia.

Your job is to design ad concepts that convert.

You will work directly with media buyers and designers to build, test, and scale creatives based on performance.

If you do not understand ad platforms, formats, objectives, and how creative impacts results, do not apply.

What You Will Actually Do

1. Paid Ads Creative Strategy

• Design ad concepts specifically for:
  • Meta (Feed, Reels, Stories, Lead Forms, WhatsApp)
  • TikTok (In‑Feed, Spark Ads)
  • Google Search (ad copy, angles, keyword‑intent alignment)
• Match creatives to:
  • Funnel stage
  • Campaign objective
  • Business model (lead gen, high‑ticket, local services)
• Recommend the right platform and format based on client goals

2. Campaign & Concept Creation

• Create campaign angles, hooks, and offers
• Write high‑converting scripts in Arabic and English
• Structure ads for short‑form performance, not branding
• Build creative variations intentionally to support testing and scaling

3. Creative Direction & Coordination

• Brief designers and video producers with:
  • Clear visual direction
  • Placement‑specific requirements
  • Shot lists and text hierarchy
• Ensure creatives follow platform best practices and specs
• Maintain quality and clarity across all assets

4. Media Buyer Collaboration

• Work closely with media buyers on:
  • Weekly creative testing plans
  • Performance reviews
  • Iteration based on data
• Understand and react to metrics:
  • CTR, CPC, CPL, CPA
  • Hook performance
  • Ad fatigue

5. Client Interaction

• Join onboarding and creative review calls
• Present ideas clearly and confidently
• Push back when client requests do not align with performance
• Translate feedback into actionable creative improvements

6. Research & Reporting

• Study top‑performing UAE and KSA ads
• Break down why ads work
• Track cultural, seasonal, and platform trends
• Prepare monthly creative summaries:
  • What worked
  • What failed
  • What to test next

1. Fluent Arabic (written and spoken)
2. Strong English
3. Direct experience creating ads for UAE or Saudi Arabia
4. Experience in at least two of the following industries:
   • Real estate
   • Restaurants / F&B
   • Clinics / aesthetic clinics
   • Business setup
   • Hospitality

• Strong understanding of GCC cultural nuances
• Proven experience writing Arabic ad scripts
• Confident presenting ideas on client calls
• Strong understanding of Meta, TikTok, and Google Search ads
• Must provide a real portfolio (no theory decks)

This is not an admin role.

This is not a social media assistant role.

Real lead volume, real pressure, real learning

Freedom to test angles, hooks, formats aggressively

Fully remote