Media & Data Senior Executive

Daimler Trucks North America LLC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A major automotive company is seeking a Media & Data Senior Executive in Dubai. This role involves leading centralized marketing campaigns and managing media planning for various marketing strategies. The ideal candidate will have a Graduate/Post-Graduate degree in Marketing Communications and at least 3-4 years of marketing experience. Key skills include budget optimization, analytical tools proficiency, and the ability to interpret marketing performance metrics. Excellent English is required, with Arabic or German as a plus.

Qualifications

• Minimum 3-4 years of experience in Marketing.
• Experience in performance and digital marketing.
• Ability to interpret KPIs (CPA, CTR, CVR, CPQL).
• Strong analytical skills and communication skills in English.

Responsibilities

• Lead centralized marketing campaigns across search and social platforms.
• Full media planning for launch and brand campaigns.
• Coordinate communication with General Distributors.
• Control and governance of all central sponsorships and donations.

Skills

Budget optimization

Performance marketing

Analytical skills

Strategic thinking

Cross-functional teamwork

Education

Graduate/Post-Graduate degree in Marketing Communications or similar

Tools

Google Analytics

Power BI

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Job Description - Media & Data Senior Executive (MER0003WXF)

Description

Your purpose

• Lead centralized marketing campaigns, including the development and execution of always-on strategies across search and social platforms
• Collaboration with General Distributors (GDs) to align and coordinate paid media marketing activities and strategic plans
• Governance for Sponsorships and Donations, ensuring compliance with established guidelines and processes

Your Responsibilities

• Full media planning for launch, tactical and brand campaigns in accordance with the Marketing Calendar and including budget steering, optimization and always-on reporting
• Proactive usage of new media formats and audiences in centralized media campaigns
• Coordinate the communication with General Distributors (GDs) on market launch and sales push needs and integrate GD needs into centralized campaigns
• Management of the GDMEC Academy Sessions and sharing of best practices in performance marketing
• Enhancement of marketing dashboards with new data sources and insights (in collaboration with teamx agency)
• Close collaboration with CJOps and Sales teams on the project of Marketing & Sales Funnel connection
• Control and governance of all MB central sponsorships and donations in accordance with the Company Policy.
• Evaluation of new potential sponsorships in the region

Qualifications

Your profile

Educational Background

Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar

Technical knowledge

Minimum 3-4 years of experience in Marketing

Experience in performance and digital marketing

Experience in budget optimization and campaign strategy

Ability to interpret KPIs (CPA, CTR, CVR, CPQL) and other performance metrics

Comfortable with analytical tools (Google Analytics, GA4, Power BI) to build insights

Solid project management experience and ability to prioritize and work on several projects simultaneously

Ability to work with cross-functional teams, agencies, partners

Automotive marketing experience is a plus

Expertise in major paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager) is a plus

Customer orientation, core understanding of the customer journey

Strong Analytical Skills, Strategic Thinking, Attention to details, Passion, Respect, Integrity, Discipline, Dedication, Commitment

Communication Skills to present data and explain performance results

Excellent English skills (in writing and verbally) is a must; Arabic and/or German a plus

Be an advocate for positive change and work fluidly supporting an agile delivery methodology