Marketing & PR Executive

Accor Hotels; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group is seeking a Marketing & PR Executive for their hotel in Dubai. This role involves enhancing the hotel's public image through strategic PR initiatives and supporting marketing efforts with content development. Candidates should have a minimum of 3 years of experience in the hotel industry, a degree in Marketing or Communications, and strong communication skills. The position offers the opportunity to work within a dynamic environment, contributing to community outreach and sustainable tourism initiatives.

Benefits

Employee benefit card offering discounted rates internationally

Learning programs and opportunity to earn qualifications

Chance for career advancement within the global network

Qualifications

• Minimum of 3 years experience in the hotel industry, preferably within a 5-star property.
• Ability to work effectively under pressure in a fast-paced environment.

Responsibilities

• Develop and implement PR strategies to strengthen the hotel’s reputation.
• Build relationships with journalists and media partners.
• Draft press releases, media alerts, and official communication materials.
• Coordinate media visits and prepare media kits.
• Create engaging content for newsletters and marketing collateral.

Skills

Excellent relationship-building skills

Proficiency in computer software and digital tools

Highly creative with campaign design experience

Strong understanding of website performance metrics

Exceptional communication skills

Education

Diploma or degree in Marketing, Communications, or related field

Job description

Company Description

Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel is a 620-room-and-suite upper upscale property. Catering for both business and leisure clientele. The hotel is located in Deira in the heart of Dubai and within easy reach of major tourist landmarks, leisure destinations and city services. It is linked to the Al Ghurair Shopping Centre, only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10-minute drive from Dubai International Airport.

Job Description

As Marketing & PR Executive you will be responsible to enhance and safeguard the hotel’s public image, this role focuses on strategic public relations and effective communication, while also supporting the Marketing team through content development, brand compliance, and coordination of essential marketing activities.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world. Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

• Develop and implement comprehensive PR strategies to strengthen the hotel’s reputation and media visibility.
• Build and maintain strong relationships with journalists, influencers, media partners, and key industry stakeholders.
• Draft press releases, media alerts, speeches, talking points, and official communication materials.
• Coordinate media visits, interviews, and FAM trips, preparing media kits and ensuring seamless execution.
• Identify and pitch relevant PR stories, monitor daily media coverage, analyse sentiment, and prepare regular PR performance reports.
• Create storytelling-driven content for newsletters, blogs, PR features, internal communications, and marketing collateral.
• Liaise with creative agencies, designers, and suppliers to develop PR and marketing materials that meet brand standards.
• Manage hotel website content, online brand compliance, e-marketing databases, and email marketing campaigns.
• Support basic social media posting, influencer collaborations, and digital monitoring aligned with PR objectives.
• Use digital tools and guest insights (surveys, reviews, feedback) to track performance and develop impactful PR angles.

Qualifications

• Minimum of 3 years’ experience in the hotel industry, preferably within a 5-star property.
• Diploma or degree in Marketing, Communications, or a related field.
• Excellent relationship-building skills with stakeholders, colleagues, guests, and external partners.
• Proficiency in a variety of computer software and digital tools.
• Highly creative, with proven experience in identifying target audiences and designing digital and PR campaigns that engage, inform, and inspire action.
• Strong understanding of website performance metrics and marketing analytics tools.
• Ability to work effectively under pressure in a fast-paced environment.
• Exceptional communication skills, including verbal, written, and listening abilities.

Additional Information

Visa requirements:

Please note that you must be eligible to live and work in Dubai. Swissotel Al Ghurair & Swissotel Living Al Ghurair will cover visa costs and flights for selected candidates from place of origin.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life.

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo!#HOSPITALITY IS A WORK OF HEART