Marketing Manager – Premium Pet Products Division

Confidential; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A prominent retail distributor in the UAE seeks a Marketing Manager for its new Premium Pet Products Division. The ideal candidate will lead brand building and digital marketing strategies while managing integrated campaigns aimed at affluent GCC pet owners. With a background of 5–9 years in marketing, including managerial experience, the candidate should possess strong analytical and communication skills. Knowledge of FMCG and GCC retail dynamics is a plus. This role offers a chance to innovate in a growing market.

Qualifications

• 5–9 years of marketing experience, including 2–3 years in a managerial role.
• Strong experience in FMCG, distribution, or luxury consumer goods preferred.
• Excellent communication and content development skills.

Responsibilities

• Lead brand strategy for the premium pet division.
• Plan and execute integrated marketing campaigns across multiple channels.
• Manage e-commerce presence on platforms like Amazon and Noon.
• Analyze customer feedback and convert insights into marketing strategies.
• Monitor brand, engagement, and campaign performance through KPIs.

Skills

Brand building

Integrated marketing

Consumer engagement

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Marketing automation tools

CMS tools

Job description

Marketing manager - Premium Pet Products

Industry: Retail Distribution

About the Company

Company is the leading distributor in the Middle East, representing 20+ global brands across the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, and other regional markets.

The are launching a Premium Pet Products Division, targeting the rapidly growing segment of affluent GCC pet owners seeking high-quality, innovative pet care solutions.

The Marketing Manager will

lead brand building, market positioning, digital activation, and retail marketing for the new division across the GCC.

Key Responsibilities

Brand Strategy & Positioning

• Build the brand strategy for the premium pet division, including positioning, messaging, and value propositions.
• Develop brand guidelines, visual identity, and tone of voice.
• Conduct consumer research and competitive analysis across GCC markets.
• Ensure consistent brand representation across all channels and touchpoints.

Campaign Management & Communications

• Plan and execute integrated marketing campaigns across digital, retail, PR, and events.
• Manage product launches and seasonal campaigns aligned with GCC buying calendars.
• Develop content for social, email, web, and advertising materials.
• Work with media agencies to deliver ROI-positive advertising.
• Track campaign KPIs and optimize based on performance.

Retail Marketing & Merchandising

• Build in-store marketing programs, promotions, and POS materials.
• Support retail partners with product training and marketing collateral.
• Develop retail marketing calendars and merchandising guidelines.
• Oversee packaging design and ensure strong shelf impact.

Digital Marketing & E-Commerce

• Lead digital strategy including social media, email, and content marketing.
• Manage e-commerce presence on platforms like Amazon, Noon, and regional marketplaces.
• Drive community engagement and online brand visibility.
• Optimize product listings for conversion and search performance.
• Analyze digital metrics and implement continuous improvements.

Consumer Insights & Market Research

• Understand pet owner behavior, preferences, and purchasing patterns in GCC.
• Track competitor positioning, campaigns, and category trends.
• Analyze customer feedback, reviews, and sentiment.
• Convert insights into actionable marketing strategies.

Marketing Analytics & Reporting

• Set KPIs and build dashboards to monitor brand, engagement, and campaign performance.
• Track ROI and manage marketing budgets.
• Provide regular insights and reports to leadership.

Cross-Functional Collaboration

• Align with Sales on channel priorities and revenue goals.
• Work with Product Development on launches and feature communications.
• Coordinate with Retail Operations on inventory-linked promotions.
• Collaborate with international brand partners on joint campaigns.

Skills

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–9 years of marketing experience, including 2–3 years in a managerial role.
• Strong background in brand building, integrated marketing, and consumer engagement.
• Experience in FMCG, distribution, or luxury consumer goods preferred.
• Strong digital and e-commerce marketing capability.
• Excellent communication and content development skills.
• Competence in analytics tools and data-driven decision-making.

Preferred Skills

• Experience in pet care or adjacent premium consumer categories.
• Knowledge of GCC consumer behavior and retail dynamics.
• Proficiency with Google Analytics, marketing automation, CMS tools.
• Experience in digital advertising (Meta, Google, Instagram).
• Strong project management and stakeholder coordination skills.