Marketing Manager- Performance

PayTech Nexus Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A financial services company based in Dubai is searching for a Marketing Manager - Performance with strong experience in digital marketing and performance optimization. You will drive customer acquisition for a Co-branded Credit Card through campaign execution and strategic collaborations. The ideal candidate should have 6-8 years of relevant experience, excellent analytical skills, and familiarity with UAE regulatory frameworks. A hybrid work environment is available.

Qualifications

• 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services.
• Familiarity with UAE banking regulations and credit card products.
• Fluent in English; Arabic preferred.

Responsibilities

• Execute and optimize digital marketing campaigns.
• Collaborate with stakeholders to align marketing goals.
• Analyze campaign performance and recommend improvements.
• Drive customer acquisition and engagement.
• Manage campaign assets and timelines.

Skills

Digital campaign management

CRM and outbound marketing

A/B testing

Performance analytics

Strong communication skills

Project management

Tools

Google Ads

Meta

TikTok

Canva

Photoshop

Job description

JOB TITLE: Marketing Manager - Performance

TERM: 12 months (with potential for extension)

CLIENT LOCATION: Dubai UAE

DIVISION: Marketing

REPORTS TO: Head of Marketing

RELEVANT EXPERIENCE: 6-8 years in digital marketing performance marketing or acquisition marketing preferably in financial services or fintech

MANDATORY REQUIREMENTS**:

Experience in campaign performance optimization and outbound marketing

Familiarity with UAE banking regulations and credit card products

Fluent in English; Arabic preferred

PURPOSE OF THE PROJECT

To drive customer acquisition and engagement for Co-branded Credit Card (CBCC) in the UAE through performance marketing campaign execution and site merchandising. The role will support strategic partnership with Mastercard and its banking partners by delivering high-impact data- driven marketing initiatives.

Key Activities

Core Responsibilities and Accountabilities

• Execute and optimize digital marketing campaigns across Amazon and external channels
• Manage CBCC site merchandising calendar and campaign assets
• Collaborate with Amazon Mastercard and banking partners to align on acquisition strategies
• Analyze campaign performance and recommend improvements
• Support launch events and promotional campaigns
• Performance Marketing: Drive acquisition and engagement by tracking KPIs managing budgets running A/B tests and executing targeted email and SMS campaigns using data-driven strategies.
• Site Merchandising: Manage Co-brand CC placements across Amazon UAE coordinate asset delivery maintain campaign timelines and optimize content performance.
• Stakeholder Management: Collaborate with Amazon teams Mastercard Advisors and banking partners to align marketing goals and deliver timely performance updates.

KPIs

• Customer acquisition volume and cost per acquisition (CPA)
• Campaign ROI and conversion rates
• Engagement metrics (CTR open rates bounce rates)
• On-time delivery of campaign assets
• Uplift in cobrand CC visibility and application rates on Amazon

Knowledge and Experience

• Proven track record in digital and performance marketing
• Strong analytical and data interpretation skills
• Experience with marketing automation and CRM tools
• Familiarity with UAE financial services and regulatory landscape
• Ability to manage multiple stakeholders and projects simultaneously

Mandatory Skills**

• Digital campaign management (Google Ads Meta TikTok etc.)
• CRM and outbound marketing (email/SMS platforms)
• A/B testing and performance analytics
• Graphic tools (Canva Photoshop basic proficiency)
• Strong communication and project management skills