Marketing Manager

Redington; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A premium technology company in the UAE is seeking an experienced candidate to manage customer experience for Dell. The role involves overseeing brand advocacy, executing national marketing campaigns, and monitoring customer experiences to enhance brand positioning. Ideal for those with background in brand management and customer relations.

Qualifications

• Experience in brand management and customer experience.
• Strong organizational and training skills.
• Ability to manage budgets effectively.

Responsibilities

• Manage recruitment and performance of brand advocates.
• Standardize and maintain planograms in retail.
• Drive quarterly marketing campaigns and ensure execution.

Job description

Overview

The candidate will be responsible for managing Dell’s overall customer experience in UAE to build Dell’s perception as a premium PC brand in the country. The scope of the role will include:

Responsibilities

• Brand Advocate Management: Recruitment, training and performance management of Dell brand advocates in the country
• POS Management: Standardize planograms in the market, deployment and maintenance of planograms as per guidelines to build a premium positioning for Dell
• Quarterly Brand campaigns & Demand Gen with retailer: Drive quarterly national campaigns for the brand. Plan quarterly marketing plans with managed retail and ensure execution of the plan as per guidelines. Build campaign user journeys to drive a consistent message across all formats for the brand.
• Customer Experience Monitoring: Monitor customer experience through mystery audits in retail and digital visual merchandising quarterly
• Budget Management: Manage country marketing budgets