Marketing Executive

Hqmena; Dubai; On-site; AED 120,000 - AED 200,000; Full time

Job summary

A leading events company in Dubai is seeking a detail-oriented Email, CRM & WhatsApp Marketing Executive to enhance targeted communication strategies. This role involves managing email campaigns, maintaining CRM accuracy, and executing WhatsApp broadcasts to maximize attendee engagement. The ideal candidate has at least 1 year of experience in email marketing and a strong understanding of marketing tools. Join us for a vibrant work environment with benefits like annual leave and company-sponsored travel.

Benefits

30 Days of Annual Leave

Company-Sponsored Travel for Events

Vibrant & Collaborative Work Environment

Qualifications

• 1+ years of experience with email marketing and CRM management.
• Hands-on experience with marketing tools.
• Excellent written English and strong attention to detail.

Responsibilities

• Lead targeted email marketing campaigns for audience segments.
• Segment and maintain CRM database for effective outreach.
• Execute WhatsApp campaigns tailored to high engagement audiences.

Skills

Email marketing strategies

CRM management

WhatsApp broadcast campaigns

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

HubSpot

Zoho

Twilio

Job description

Dubai, United Arab Emirates | Posted on 10/21/2025

HQMena is a leading events and exhibitioncompany specializing in the financial services, fintech, and tradingindustries. We organize premier global events such as Forex Expo, Money Expo,and Crypto Expo, connecting industry leaders, investors, and innovators.
At HQMena, we foster creativity, teamwork, and excellence. We offer a dynamicwork environment where talent is recognized, and professional growth isencouraged.

Job Description

We are seeking a data-driven and detail-oriented Email,CRM & WhatsApp Marketing Executive to lead our targeted communicationstrategy. This role is essential for driving attendee registrations, nurturingleads, and maximizing engagement for our global exhibitions. You will manage segmented email campaigns, maintain CRM accuracy, and execute high-impactWhatsApp broadcast campaigns tailored to key audiences.

Key Responsibilities:

• EmailMarketing - Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).
• Build and manage automated workflows for registrations, reminders, and re-engagement.
• A/Btest email content, subject lines, and CTAs to optimize open and conversion rates.
• Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.
• Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.
• Coordinate data sync between CRM, registration platforms, and lead capture systems.
• Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.
• Support sales and operations teams with tailored CRM campaigns and lead tracking.
• WhatsAppCampaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.
• Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.
• Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.
• Track delivery and response rates to improve campaign timing and content.
• Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.
• Work with designers and content writers to develop creative assets for campaigns.
• Collaborate with sales on exhibitor/sponsor communication and database outreach.
• Assist with post-show nurturing campaigns and feedback collection.

Requirements

• Bachelor'sdegree in Marketing, Communications, or related field.
• 1+years of experience with email marketing and CRM management.
• Hands-on experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.
• Familiarity with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong advantage.
• Good understanding of email and messaging KPIs and how to improve them.
• Knowledge of GDPR and other data privacy regulations.
• Excellent written English and strong attention to detail.

Why Join Us?

• 30 Days of Annual Leave
• Company-Sponsored Travel for Events
• Vibrant & Collaborative Work Environment

If you're passionate about email marketing, CRM and WhatsApp Marketing and want to be part of a fast-growing events company in Dubai, we invite you to join HQMena's marketing team!