Marketing Director

Peergrowth Consultancy Co.; Dubai; On-site; AED 200,000 - 250,000; Full time

Job summary

A leading marketing consultancy firm is seeking a dynamic Marketing Director to drive innovative marketing strategies in the fashion industry. This role requires a strategic thinker with 8 years of experience in fashion marketing, strong leadership skills, and expertise in digital and traditional marketing. Responsibilities include managing brand strategy, overseeing marketing campaigns, and enhancing online visibility. A Bachelor's or Master's degree in Marketing is required.

Qualifications

• 8 years of experience in fashion marketing with a proven track record in brand management.
• Strong understanding of digital marketing, social media, and influencer marketing.
• Experience in leading successful fashion campaigns across multiple channels.

Responsibilities

• Develop and implement a strong brand positioning and marketing strategy.
• Oversee end-to-end marketing campaigns including digital and traditional advertising.
• Enhance online presence through performance marketing, SEO, and social media growth.

Skills

Digital marketing

Brand management

Leadership

Strategic thinking

Content creation

Education

Bachelors or Masters degree in Marketing

Tools

CRM tools

Analytics tools

Job description

We are looking for a dynamic and strategic Marketing Director to lead and drive the brands marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility engage target audiences and drive sales growth.

Key Responsibilities:

• Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
• Campaign Management: Oversee endtoend marketing campaigns including digital social media influencer collaborations and traditional advertising.
• Content & Creative Direction: Work closely with designers photographers and content creators to ensure a cohesive brand identity.
• Ecommerce & Digital Marketing: Enhance online presence through performance marketing SEO paid ads and social media growth.
• Retail & Offline Marketing: Develop marketing initiatives for instore promotions partnerships and events.
• Market Research & Consumer Insights: Analyze market trends customer behavior and competitive landscape to refine strategies.
• Public Relations & Influencer Marketing: Build strong relationships with media influencers and brand ambassadors.
• Budget Management: Manage the marketing budget ensuring costeffective spending and maximum ROI.
• Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
• Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

• Bachelors or Masters degree in Marketing Business or a related field.
• 8 years of experience in fashion marketing with a proven track record in brand management.
• Strong understanding of digital marketing social media and influencer marketing.
• Experience in leading successful fashion campaigns across multiple channels.
• Excellent leadership communication and strategic thinking skills.
• Creative mindset with a passion for the fashion industry.
• Proficiency in marketing analytics and CRM tools.