Manager Value Proposition and API

Emirates Integrated Telecommunications Company; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading telecommunications provider in the United Arab Emirates is seeking a seasoned marketing professional to take end-to-end ownership of the M2M portfolio. Responsibilities include designing promotions, managing customer acquisitions, and developing business cases for the M2M market. Candidates should hold a Bachelor's degree in Business Administration or Marketing and have 7-10 years of marketing experience in telecom, combined with strong skills in customer experience and market innovation.

Qualifications

• Minimum 7-10 years of experience in a Segment Marketing role with M2M experience, preferably with a telecom operator.

Responsibilities

• Own the M2M portfolio focusing on digitalization and simplification.
• Design promotions for GLK customers.
• Manage acquisitions and develop onboarding processes.
• Create business cases for M2M market and collaborate with ICT team.
• Handle GTM activities including launch management.
• Develop strategies to increase M2M market share.

Skills

Knowledge of M2M market dynamics

Customer experience design

Pricing strategies

Analytical skills

Interpersonal and communication skills

Understanding of core technology and APIs

Education

Bachelor's degree in Business Administration or Business Marketing

Job description

Responsibilities

• End to end ownership of M2M portfolio with digitalization and simplification focus
• Design ATL promotions and propositions for GLK customers
• Manage Acquisitions, develop journey for onboarding with CE
• Develop propositions & business cases for M2M market, including industry vertical business solutions working with ICT team to develop end to end IoT use cases
• Design GTM activities including launch management and communication
• Develop & execute strategies to increase M2M market share
• Work with ICT to develop partnerships with vertical application providers with core M2M products to increase share of wallet

Qualifications

• Minimum Bachelor degree in Business Administration or Business Marketing

Experience

• Minimum 7-10 years of experience in a Segment Marketing role along with M2M experience, preferably with telecom operator

Skills

• Good knowledge of the M2M market dynamics with special focus on customer value proposition development in the mobile business
• Strong knowledge of customer experience design, pricing strategies, base management, marketing research, product portfolio with a creative mind for new market innovations
• Solid analytical skills to understand complex and continuous changing environment
• Great interpersonal and communication skills with ability to deliver within a cross-functional environment
• Solid understanding of communications and media
• Good understanding of the core technology, API’s and its enablers with special focus on mobile network and IT BSS platforms