Manager - Social Media

Aldar Education; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institution in Abu Dhabi seeks a Manager - Social Media responsible for developing and executing social media strategies across various channels. This role is crucial for enhancing the organization's digital presence and driving engagement with key audiences such as parents, students, and employees. The ideal candidate should have proven experience in social media management and an understanding of brand alignment. This position offers a unique opportunity to shape the digital communication landscape of Abu Dhabi’s prominent school group.

Qualifications

• Proven experience in developing and executing social media strategies.
• Strong understanding of digital platforms and audience engagement.
• Ability to manage content calendars and align messaging with brand values.

Responsibilities

• Develop and optimize social media strategies across platforms.
• Drive engagement with parents, students, and the community.
• Manage CEO's LinkedIn content and calendar.

Skills

Social media strategy

Digital engagement

Brand management

Content creation

Job description

Aldar Education is currently seeking a Manager - Social to support our growing family of owned and operated schools in the UAE. This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi’s leading school group.

As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education. We offer the broadest choice of curricula. In the largest number of locations in Abu Dhabi.

Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought-after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5,000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy.

Working collaboratively, our education network’s purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.

The successful candidates will be closely aligned with our core values and ethos and possess a genuine understanding and appreciation of the values of the region.

The Manager - Social Media will be responsible for developing, executing, and optimising Aldar Education’s social media strategies across corporate and school-level channels. This role plays a pivotal part in strengthening the organisation’s digital presence, driving engagement with key audiences (parents, students, employees, and the wider community), and ensuring brand alignment across all platforms. The role also extends to managing the CEO’s LinkedIn calendar and content, supporting employer branding, and providing strategic and tactical support to school social media activities.