Luxury Beauty Digital Marketing Lead - Performance & Growth

Chalhoub Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury retail group based in Dubai is seeking a Digital Marketing Manager to drive digital performance for premier beauty brands. You will lead comprehensive digital strategies on platforms such as Meta and Google, overseeing budget management and campaign optimization while ensuring a strong brand presence across digital touchpoints. This role requires proven experience in managing paid media strategies, exceptional analytical skills, and leadership capabilities. The company offers a competitive benefits package and values diversity in its workforce.

Benefits

Health care

Child education contribution

Remote working policies

Employee discounts

Qualifications

• Proven experience managing paid social and Google platforms within a DTC, beauty, luxury, or retail e-commerce environment.
• Strong understanding of digital performance metrics, optimisation techniques, and full-funnel media strategy.
• Experience leading or mentoring small teams.
• Demonstrated ability to manage budgets and drive measurable growth.
• Hands-on proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, Pinterest Ads, and similar tools.
• Strong analytical mindset with experience using Google Analytics and Excel/Sheets for reporting.
• Exceptional communication, organisation, and stakeholder-management skills.

Responsibilities

• Lead the end-to-end digital performance function, overseeing daily targets and overall spend.
• Develop and execute comprehensive digital marketing strategies across various platforms.
• Oversee full campaign lifecycle including planning, creation, execution, monitoring, and optimization.
• Manage and strategically allocate budgets across channels to maximize ROAS.
• Oversee organic social media strategy to ensure cohesive brand presence.

Skills

Digital performance management

Data-driven insights

Brand storytelling

Paid media strategy

Analytical skills

Team management

Communication

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Snapchat Ads

Pinterest Ads

Google Analytics

Excel/Sheets

Job description

A luxury retail group based in Dubai is seeking a Digital Marketing Manager to drive digital performance for premier beauty brands. You will lead comprehensive digital strategies on platforms such as Meta and Google, overseeing budget management and campaign optimization while ensuring a strong brand presence across digital touchpoints. This role requires proven experience in managing paid media strategies, exceptional analytical skills, and leadership capabilities. The company offers a competitive benefits package and values diversity in its workforce.