Lead- Acquisition & Promotions

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent bank in Abu Dhabi is seeking a seasoned Digital Marketing Manager to lead innovative growth initiatives for its digital platforms. The role involves managing comprehensive digital marketing strategies that drive user acquisition and engagement, leveraging data analytics, and collaborating with cross-functional teams to enhance user experience. Ideal candidates will have over 10 years of experience in digital marketing, particularly in acquisition marketing, and possess strong analytical skills to inform strategy. Candidates must demonstrate creativity in content creation and adaptability in a fast-paced environment.

Qualifications

• 10+ years in digital marketing and acquisition marketing experience.
• Extremely data driven for testing, measuring and analysing data to improve metrics.
• Proven experience in roles involving audience engagement and growth.

Responsibilities

• Drive growth on digital platforms and optimize products.
• Implement, track, and optimize digital marketing campaigns across channels.
• Identify digital marketing initiatives and set up tracking channels.
• Run A/B tests and optimize conversion rates.
• Capture users and validate marketing ideas rapidly.
• Manage website content and messaging effectively.
• Enhance search engine presence (SEO) and domain authority.

Skills

Digital Marketing

Content Creation

SEO

Google Analytics

Data Analysis

Marketing Automation

Social Media Management

Job description

• Division: Personal, Wealth & Business Banking

Company Description

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

Job Description

FAB Digital, the team behind payit - the UAE’s newest digital wallet - is looking for a passionate, driven, digital native to be a key part of driving growth on our digital platforms through innovation and product optimization. Our new team is committed to building innovative digital solutions, providing our customers with an exceptional experience.

You’ll be in charge of everything from growth hacking to acquisition marketing to developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels – and have the remit to run things the best way you see fit. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will build the digital marketing function within our growing team, and work with marketing, design, engineering, and vendors to launch integrated campaigns, working with programmatic systems to ensure efficient delivery and optimisation.

• Identify digital marketing initiatives, and set up channels and targets to track campaign performance
• Devise, prioritise and run growth experiments
• Running A/B tests and optimising for conversion
• Identifying ways to capture users and quickly validating ideas
• Writing engaging and insightful content to generate new leads
• Working with internal teams on our brand image, perception, position and recognition
• Promotion on social channels and other 3rd party sites
• Managing website content and messaging
• Tweaking ASO campaigns, and setting up, managing and tracking ROI
• Tracking feedback from customers and communicating with the wider team.
• Analysing data and user behaviour via analytics tools
• Keeping the wider team up to date with digital marketing and growth hacking trends
• Improving our search engine presence (SEO) and domain authority
• Devising email campaigns, tracking performance, and optimising

You should have experience implementing and owning both Paid & Organic Search marketing; maximising leads generated while controlling the costs; and operating social media channels including Facebook, Twitter, Instagram, and Snapchat.

Qualifications

Skills:

• 10+ years in digital marketing and acquisition marketing experience.
• Extremely data driven when it comes to testing, measuring and analysing both quantitative and qualitative data to improve the metrics that matter.
• Proven in at least two previous roles, ideally one of which should be in a start-up or company, and you should be able to demonstrate your ability to engage and grow an audience.
• Experienced at digging into Google Analytics and working with data analysis tools
• Familiar with marketing automation tools
• Experience working within agile teams using lean practices
• Creative with great verbal and written communication
• Passionate about digital marketing and best practices
• A self-starter that can prioritize and define scope of work, and accomplish tasks even when there are no clear requirements and direction
• A team player who can easily adapt in a rapidly changing environment