Instagram/TikTok Manager

Hyphen Connect; Dubai; On-site; AED 140,000 - 180,000; Full time

Job summary

A leading cryptocurrency launchpad in Dubai is hiring for a role focused on driving social media growth and engagement. You will lead content creation and influencer collaboration to boost brand visibility. The ideal candidate will have strong content creation skills, a portfolio of high-engagement videos, and familiarity with crypto or Web3. This position is an exciting opportunity to help shape the brand's online presence.

Qualifications

• Strong knowledge of reels strategy, influencer collaboration, and algorithm-driven content performance.
• Strong short-form content creation skills, with a portfolio of high-engagement videos.
• Experience with crypto, Web3, or community-driven brands is a plus.

Responsibilities

• Maintain high content activity in the first 30 days, with at least 12 posts and a prepared backlog of tested short-form videos.
• Initiate campaigns for the first post to ensure algorithm-friendly engagement from relevant KOLs.
• Drive organic growth through meaningful engagement on posts, comments, and stories.
• Monitor KPIs including reach, engagement rate, and follower growth, and adjust strategy accordingly.

Skills

Knowledge of reels strategy

Influencer collaboration

Algorithm-driven content performance

Short-form content creation

Experience with crypto/Web3

Job description

About the role

We are hiring for the world's only free-access cryptocurrency launchpad, trusted by over 620k+ users with no token staking requirements.

The role is ideal for someone who can lead the company’s growth, presence, and engagement from a social media perspective. You’ll be responsible for running the company’s established playbook for posting, engagement, and influencer collaboration, ensuring each platform becomes a top channel for traffic and user acquisition.

Responsibilities

Maintain high content activity in the first 30 days, with at least 12 posts and a prepared backlog of tested short-form videos to select from.

• Content Creation & Trend Integration
• Initiation campaigns for the first post to ensure algorithm-friendly engagement from relevant KOLs and for new content, ensuring immediate high-value engagement within 5 minutes of posting.
• Community Engagement & Brand Building
• Drive organic growth through meaningful engagement on posts, comments, and stories. Ensure replies are on-brand, value-additive, and foster positive audience interactions.
• Performance Tracking & Optimisation
• Monitor KPIs including reach, engagement rate, and follower growth, and adjust strategy accordingly.

Required Qualifications

• Strong knowledge of reels strategy, influencer collaboration, and algorithm-driven content performance
• Strong short-form content creation skills, with a portfolio of high-engagement videos
• Experience with crypto, Web3, or community-driven brands is a plus

Website

LinkedIn Profile

Notice Period *

Current Annual Salary (with Currency) *

Expected Annual Salary (with Currency) *

Working Location *

EMEA - Europe

APAC - Asia Pacific

LATIN - Latin America

UAE

Others

Do you have any Web3 experience? *

Web3 Vertical Experience *

• Defi
• NFT
• Gamefi
• Infrastructure
• ZK
• Exchanges
• VC
• Chain
• DePin
• Accelerator
• Incubator
• Trading
• Asset Management
• Others

Any personal experience in Web3 (e.g. side project, personal investment) if no professional experience. *